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Marketing & Analytics · head to head

AB Tasty vs PostHog

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only PostHog has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • They diverge on capability: AB Tasty covers Multivariate testing, PostHog covers Product analytics.

Where they differ

Only the attributes on which AB Tasty and PostHog actually diverge.

Attributes where AB Tasty and PostHog differ
AttributeAB TastyPostHog
Starting price€500/monthFree
Pricing modelquoteusage-based
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
CategoryMarketing & AnalyticsTechnology
Founded20112020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Web support
  • Multiple languages language support

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform
  • Slack

Both cover

  • A/B testing
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot PostHog
  • Feature flagging and progressive rolloutsnot PostHog
  • Personalising content for identified and anonymous visitorsnot PostHog
  • Search, recommendations and merchandising for ecommercenot PostHog
  • Conversion optimisation experiments across channelsnot PostHog

PostHog

  • Product analyticsnot AB Tasty
  • Feature experimentationnot AB Tasty
  • User behavior trackingnot AB Tasty
  • A/B testingnot AB Tasty
  • Debug production issuesnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

Which should you pick?

Choose AB Tasty if

  • You need multivariate testing.
  • You also want personalization.
AB Tasty review

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Questions people ask

Is AB Tasty or PostHog better?
Neither clearly leads. AB Tasty starts at €500/month and PostHog at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or PostHog?
PostHog has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for PostHog.
Does AB Tasty or PostHog run on more platforms?
AB Tasty runs on Web. PostHog runs on Web, Ios, Android, Api.
Can I use PostHog for free?
Yes. PostHog has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what PostHog is typically brought in for.
What can AB Tasty do that PostHog cannot?
AB Tasty covers Multivariate testing, Personalization, Visual editor, Google Analytics. PostHog covers Product analytics, Session recording, Feature flags, Heatmaps. Both handle A/B testing, Cloud deployment.
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