Softwr

Software · head to head

AB Tasty vs Figma

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Figma logo

Figma

Software

The collaborative interface design tool

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Figma has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Figma no offline editing capability, can only view and create new files when disconnected
  • They diverge on capability: AB Tasty covers A/B testing, Figma covers Real-time collaboration.

Where they differ

Only the attributes on which AB Tasty and Figma actually diverge.

Attributes where AB Tasty and Figma differ
AttributeAB TastyFigma
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, macOS, Windows, iOS, Android
Founded20112012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Figma

  • Real-time collaboration
  • Vector networks
  • Auto-layout
  • Components & variants
  • Prototyping
  • Design systems
  • Developer handoff
  • Version control

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Figma
  • Feature flagging and progressive rolloutsnot Figma
  • Personalising content for identified and anonymous visitorsnot Figma
  • Search, recommendations and merchandising for ecommercenot Figma
  • Conversion optimisation experiments across channelsnot Figma

Figma

  • UI/UX designnot AB Tasty
  • Design systemsnot AB Tasty
  • Prototypingnot AB Tasty
  • Design collaborationnot AB Tasty
  • Developer handoffnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Figma

  • No offline editing capability, can only view and create new files when disconnected
  • Mobile apps are read-only, cannot edit designs on iOS or Android
  • No self-hosted option, requires cloud connectivity and internet access
  • Performance degradation with large files containing thousands of layers
  • Library components and unloaded pages not accessible offline

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Figma

Free
  • StarterFree
    • Unlimited drafts
    • 3 Figma files
    • 3 FigJam boards
  • Professional$12/month
    • Unlimited files and folders
    • Team libraries
    • Advanced prototyping
  • Organization$55/month
    • Unlimited teams
    • Shared libraries
    • Design system theming
  • Enterprise$90/month
    • Custom workspaces
    • API access
    • SCIM seat management

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Figma if

  • You need real-time collaboration.
  • You want to start without paying.
  • You work on Web, macOS, Windows, iOS, Android.
  • You also want vector networks.
Figma review

Questions people ask

Is AB Tasty or Figma better?
Neither clearly leads. AB Tasty starts at €500/month and Figma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Figma?
Figma has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Figma.
Does AB Tasty or Figma run on more platforms?
AB Tasty runs on Web. Figma runs on Web, macOS, Windows, iOS, Android.
Can I use Figma for free?
Yes. Figma has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Figma is typically brought in for.
What can AB Tasty do that Figma cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Figma covers Real-time collaboration, Vector networks, Auto-layout, Components & variants.

Answered from the vendors’ own pages

Figma: What's included in Figma's free tier?

Figma's Starter plan is free forever and includes unlimited drafts, up to 3 Figma files, 3 FigJam boards, core design features (vector editing, auto layout, components, prototyping), basic developer handoff (inspect), and 150 AI credits per day up to 500 per month. Maximum 2 editors per file.

Source
Figma: Does Figma work offline?

Figma has very limited offline support. You can create one new file and edit currently loaded pages, but cannot open previously created files, access new pages, search for library components, or see real-time collaboration. Changes are cached locally for up to 30 days and sync when you reconnect.

Source
Figma: Can you self-host Figma?

No. Figma is a closed, cloud-only platform with no option to self-host or run on your own servers.

Source
Figma: What export formats does Figma support?

Figma exports to PNG, JPEG, SVG (at 1x scale only), and PDF (at 1x scale only). Export settings allow customization of resolution, quality, and scale.

Source
Figma: What platforms does Figma support?

Figma is available as a web app (all platforms), desktop apps for macOS and Windows, and mobile apps for iOS and Android. Linux users can access Figma through the web browser only.

Source
Figma: What are Figma's integrations?

Figma integrates with Slack, Microsoft Teams, Jira, Asana, Linear, Notion, VS Code, Zapier, and hundreds of other tools. Integration categories include collaboration, project management, developer handoff, prototyping, and AI/code generation.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on AB Tasty

More on Figma

Keep looking

Other head to heads