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Technology · head to head

Amplitude vs Fathom Analytics

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Amplitude covers Event tracking, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Amplitude and Fathom Analytics actually diverge.

Attributes where Amplitude and Fathom Analytics differ
AttributeAmplitudeFathom Analytics
Starting priceFree$14/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyMarketing & Analytics
Founded20122014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Fathom Analytics
  • Feature adoption trackingnot Fathom Analytics
  • Conversion rate optimizationnot Fathom Analytics
  • Customer journey mappingnot Fathom Analytics
  • Retention improvementnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Amplitude
  • A lightweight Google Analytics replacementnot Amplitude
  • Tracking many sites from one accountnot Amplitude
  • Long-term historical reporting while subscribednot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Amplitude or Fathom Analytics better?
Neither clearly leads. Amplitude starts at Free and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Fathom Analytics?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $14/month for Fathom Analytics.
Does Amplitude or Fathom Analytics run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Fathom Analytics runs on Web.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Fathom Analytics is typically brought in for.
What can Amplitude do that Fathom Analytics cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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