Softwr

Software · head to head

Amplitude vs Convert

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • They diverge on capability: Amplitude covers Event tracking, Convert covers Multivariate testing.

Where they differ

Only the attributes on which Amplitude and Convert actually diverge.

Attributes where Amplitude and Convert differ
AttributeAmplitudeConvert
Starting priceFree$1000/month
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb

Identical on both: user rating (Not yet rated), category (Unknown), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • Revenue analytics
  • Predictive analytics
  • Segment

Only in Convert

  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Convert
  • Feature adoption trackingnot Convert
  • Conversion rate optimizationnot Convert
  • Customer journey mappingnot Convert
  • Retention improvementnot Convert

Convert

  • A/B, split and multivariate testing on websitesnot Amplitude
  • Server-side experimentation and feature flaggingnot Amplitude
  • Personalising site content to visitor segmentsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Convert if

  • You need multivariate testing.
  • You also want analytics.
Convert review

Questions people ask

Is Amplitude or Convert better?
Neither clearly leads. Amplitude starts at Free and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Convert?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $1000/month for Convert.
Does Amplitude or Convert run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Convert runs on Web.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Convert is typically brought in for.
What can Amplitude do that Convert cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Convert covers Multivariate testing, Analytics, API access, Google Analytics. Both handle A/B testing.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Amplitude

More on Convert

Keep looking

Other head to heads