Amplitudevs
Mixpanel
Mixpanel: Product analytics platform with event-based tracking and user behavior analysis similar to Amplitude.
Amplitude
The digital analytics platform to understand your users
As of 30 August 2026, Amplitude has a free plan and paid plans start at $49/month. Amplitude is a product analytics platform that helps teams understand user behavior, ship the right features, and improve business outcomes. Softwr lists it under Technology. Amplitude is made by Amplitude Inc, launched in 2012, available on Web, iOS, Android, API.
Overview
What Amplitude does
Amplitude is a product analytics platform that helps teams understand user behavior, ship the right features, and improve business outcomes. With powerful behavioral analytics, teams can see what users do, not just what they say.
What people use it for
- User behavior analysis
- Feature adoption tracking
- Conversion rate optimization
- Customer journey mapping
- Retention improvement
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Amplitude.
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
Cross-shopped
What people choose instead of Amplitude
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- AmplitudevsSegment
Segment: Customer data platform providing event collection and analytics infrastructure for product teams.
- AmplitudevsPostHog
PostHog: Open-source product analytics alternative with feature flags and user behavior tracking.
Pricing
What Amplitude costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
Free
- 2 million events per month
Plus
$49 /mo
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
Growth
Free
- Causal insights
- Feature experimentation
- Real-time streaming
Enterprise
Free
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
Capabilities
Features
Event tracking
User segmentation
Funnel analysis
Retention analysis
Cohort analysis
A/B testing
Revenue analytics
Predictive analytics
Segment
Integration with Segment
Snowflake
Integration with Snowflake
BigQuery
Integration with BigQuery
Redshift
Integration with Redshift
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceWhat is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceWhat analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
SourceBehind it
Who makes Amplitude
- Company
- Amplitude Inc
- Based in
- San Francisco, CA
- Founders
- Spenser Skates, Curtis Liu, Jeffrey Wang
Keep looking
Where to go from Amplitude
- Amplitude alternativesEvery product people weigh against it
- Amplitude pricingPlans, floors and what the tiers exclude
- Amplitude badgesWhich rules it meets, and the figure behind each
- All Technology softwareThe full category
- Best Technology softwareThe shortlist, and how it was cut
Best Technology software for
Compare Amplitude with
- Mixpanel
- PostHog
- Segment
- Heap
- Pendo
- RescueTime
- Productboard
- Dashlane
- Canny
- LogRocket
- ClickUp
- Okta
- Apache Spark
- Checkmk
- Envoy
- etcd
- Excalidraw
- GitHub Desktop
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Softwr does not host reviews and shows no star rating for Amplitude, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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