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Amplitude

The digital analytics platform to understand your users

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Overview

What Amplitude does

Amplitude is a product analytics platform that helps teams understand user behavior, ship the right features, and improve business outcomes. With powerful behavioral analytics, teams can see what users do, not just what they say.

What people use it for

  • User behavior analysis
  • Feature adoption tracking
  • Conversion rate optimization
  • Customer journey mapping
  • Retention improvement

Related searches

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Amplitude.

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Cross-shopped

What people choose instead of Amplitude

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Amplitude logo
    Amplitude    vs
    Mixpanel logo
    Mixpanel

    Mixpanel: Product analytics platform with event-based tracking and user behavior analysis similar to Amplitude.

  • Amplitude logo
    Amplitude    vs
    Segment logo
    Segment

    Segment: Customer data platform providing event collection and analytics infrastructure for product teams.

  • Amplitude logo
    Amplitude    vs
    PostHog logo
    PostHog

    PostHog: Open-source product analytics alternative with feature flags and user behavior tracking.

Pricing

What Amplitude costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

Free

  • 2 million events per month

Plus

$49 /mo

  • $0.049 per MTU
  • Up to 300k MTUs
  • Advanced analytics

Growth

Free

  • Causal insights
  • Feature experimentation
  • Real-time streaming

Enterprise

Free

  • Cross-product analysis
  • Advanced permissions
  • Dedicated account manager

Capabilities

Features

  • Event tracking

    Event tracking capability

  • User segmentation

    User segmentation capability

  • Funnel analysis

    Funnel analysis capability

  • Retention analysis

    Retention analysis capability

  • Cohort analysis

    Cohort analysis capability

  • A/B testing

    A/B testing capability

  • Revenue analytics

    Revenue analytics capability

  • Predictive analytics

    Predictive analytics capability

  • Segment

    Integration with Segment

  • Snowflake

    Integration with Snowflake

  • BigQuery

    Integration with BigQuery

  • Redshift

    Integration with Redshift

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source

Behind it

Who makes Amplitude

Company
Amplitude Inc
Based in
San Francisco, CA
Founders
Spenser Skates, Curtis Liu, Jeffrey Wang
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Softwr does not host reviews and shows no star rating for Amplitude, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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