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Technology · head to head

Amplitude vs VWO

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Amplitude covers Event tracking, VWO covers Multivariate testing.

Where they differ

Only the attributes on which Amplitude and VWO actually diverge.

Attributes where Amplitude and VWO differ
AttributeAmplitudeVWO
Pricing modelUnknownusage-based
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android, Server-side
CategoryTechnologyMarketing & Analytics
Founded20122007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • Revenue analytics
  • Predictive analytics
  • Segment

Only in VWO

  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Both cover

  • A/B testing
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot VWO
  • Feature adoption trackingnot VWO
  • Conversion rate optimizationnot VWO
  • Customer journey mappingnot VWO
  • Retention improvementnot VWO

VWO

  • A/B testing and multivariate testingnot Amplitude
  • Conversion rate optimisationnot Amplitude
  • Behavioural analytics and session recordingsnot Amplitude
  • Feature experimentation and progressive rolloutsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose VWO if

  • You need multivariate testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want heatmaps.
VWO review

Questions people ask

Is Amplitude or VWO better?
Neither clearly leads. Amplitude starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or VWO?
Amplitude starts at Free and VWO at Free.
Does Amplitude or VWO run on more platforms?
Amplitude runs on Web, Ios, Android, Api. VWO runs on Web, iOS, Android, Server-side.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what VWO is typically brought in for.
What can Amplitude do that VWO cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. VWO covers Multivariate testing, Heatmaps, Session recordings, Analytics. Both handle A/B testing, Slack.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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