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Marketing & Analytics · head to head

AB Tasty vs Improvado

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
I

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: AB Tasty covers A/B testing, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which AB Tasty and Improvado actually diverge.

Attributes where AB Tasty and Improvado differ
AttributeAB TastyImprovado
Starting price€500/month$1000/month
Pricing modelquotesubscription
PlatformsWebWeb, Api, Data-warehouse
Founded20112015

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • SSL encryption
  • Cloud deployment
  • Web support
  • Multiple languages language support

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Improvado
  • Feature flagging and progressive rolloutsnot Improvado
  • Personalising content for identified and anonymous visitorsnot Improvado
  • Search, recommendations and merchandising for ecommercenot Improvado
  • Conversion optimisation experiments across channelsnot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot AB Tasty
  • Feeding blended campaign data into BI tools and dashboardsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is AB Tasty or Improvado better?
Neither clearly leads. AB Tasty starts at €500/month and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Improvado?
AB Tasty starts at €500/month and Improvado at $1000/month.
Does AB Tasty or Improvado run on more platforms?
AB Tasty runs on Web. Improvado runs on Web, Api, Data-warehouse.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Improvado is typically brought in for.
What can AB Tasty do that Improvado cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Google Analytics, Salesforce.
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