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Technology · head to head

Amplitude vs Datorama

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • They diverge on capability: Amplitude covers Event tracking, Datorama covers Multi-channel data consolidation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Datorama actually diverge.

Attributes where Amplitude and Datorama differ
AttributeAmplitudeDatorama
Starting priceFree$1500/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Api
CategoryTechnologyMarketing
Founded20122016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Segment

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Data blending
  • Real-time monitoring
  • Anomaly detection
  • Google Analytics

Both cover

  • Predictive analytics
  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Datorama
  • Feature adoption trackingnot Datorama
  • Conversion rate optimizationnot Datorama
  • Customer journey mappingnot Datorama
  • Retention improvementnot Datorama

Datorama

  • Marketing analyticsnot Amplitude
  • Performance monitoringnot Amplitude
  • Campaign analysisnot Amplitude
  • ROI measurementnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Amplitude or Datorama better?
Neither clearly leads. Amplitude starts at Free and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Datorama?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $1500/month for Datorama.
Does Amplitude or Datorama run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Datorama runs on Web, Mobile, Api.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Datorama starts at $1500/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Datorama is typically brought in for.
What can Amplitude do that Datorama cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle Predictive analytics, Salesforce, SOC2.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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