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Marketing · head to head

AB Tasty vs June

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
June logo

June

Marketing

B2B product analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only June has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; June the pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • They diverge on capability: AB Tasty covers A/B testing, June covers B2B analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AB Tasty and June actually diverge.

Attributes where AB Tasty and June differ
AttributeAB TastyJune
Starting price€500/monthFree
Pricing modelquotefreemium
Free tierNoYes
Founded20112021

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in June

  • B2B analytics
  • Account tracking
  • Cohort analysis
  • Dashboards
  • Slack
  • Segment
  • GDPR
  • English language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot June
  • Feature flagging and progressive rolloutsnot June
  • Personalising content for identified and anonymous visitorsnot June
  • Search, recommendations and merchandising for ecommercenot June
  • Conversion optimisation experiments across channelsnot June

June

  • Company-level product analytics for B2B SaaSnot AB Tasty
  • Spotting churn risk from account usage patternsnot AB Tasty
  • Pushing product usage data into Salesforce, HubSpot or Attionot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

June

  • The pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • There is no startup plan; the vendor states June is a fit for companies with at least $1M of ARR
  • Setup fees are charged separately and the vendor states they vary based on implementation complexity
  • The vendor states June is a poor fit for products with a large user base but low revenue per user

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

June

Free
  • FreeFree
    • Basic analytics
    • 1 user
    • 30 days retention

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose June if

  • You need b2b analytics.
  • You want to start without paying.
  • You also want account tracking.
June review

Questions people ask

Is AB Tasty or June better?
Neither clearly leads. AB Tasty starts at €500/month and June at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or June?
June has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for June.
Does AB Tasty or June run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use June for free?
Yes. June has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what June is typically brought in for.
What can AB Tasty do that June cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. June covers B2B analytics, Account tracking, Cohort analysis, Dashboards. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
June: How much does June cost?

June does not publish specific pricing. Customers begin with a free trial to discuss custom pricing with the June team. Setup fees vary based on implementation complexity.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
June: Is June available for small SaaS companies?

June is positioned for companies with at least $1M annual recurring revenue. Smaller companies may explore the platform via a free trial.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
June: What business problem does June solve that justifies its cost?

June focuses on churn prevention and customer retention analytics. The pricing page indicates preventing even a single customer from churning can save $50K, positioning it as a retention investment tool.

Source
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