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Amplitude vs Google Optimize

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Amplitude covers Event tracking, Google Optimize covers Google Analytics integration.

Where they differ

Only the attributes on which Amplitude and Google Optimize actually diverge.

Attributes where Amplitude and Google Optimize differ
AttributeAmplitudeGoogle Optimize
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiWeb
Founded20121998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • Revenue analytics
  • Predictive analytics
  • Segment

Only in Google Optimize

  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment
  • Web support

Both cover

  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Google Optimize
  • Feature adoption trackingnot Google Optimize
  • Conversion rate optimizationnot Google Optimize
  • Customer journey mappingnot Google Optimize
  • Retention improvementnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Amplitude
  • Personalising page content for defined audience segmentsnot Amplitude
  • Redirect tests between alternative landing page URLsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Google Optimize if

  • You need google analytics integration.
  • You want to start without paying.
  • You also want visual editor.
Google Optimize review

Questions people ask

Is Amplitude or Google Optimize better?
Neither clearly leads. Amplitude starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Google Optimize?
Amplitude starts at Free and Google Optimize at Free.
Does Amplitude or Google Optimize run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Google Optimize runs on Web.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Google Optimize is typically brought in for.
What can Amplitude do that Google Optimize cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Google Optimize covers Google Analytics integration, Visual editor, Real-time analytics, Google Analytics. Both handle A/B testing.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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