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Marketing & Analytics · head to head

AB Tasty vs Aha!

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Aha! logo

Aha!

Technology

Roadmapping software for product builders

From
$59/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • They diverge on capability: AB Tasty covers A/B testing, Aha! covers Strategic roadmaps.

Where they differ

Only the attributes on which AB Tasty and Aha! actually diverge.

Attributes where AB Tasty and Aha! differ
AttributeAB TastyAha!
Starting price€500/month$59/month
Pricing modelquoteUnknown
CategoryMarketing & AnalyticsTechnology
Founded20112013

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Aha!

  • Strategic roadmaps
  • Release planning
  • Idea management
  • Requirements & user stories
  • Visual workflows
  • Gantt charts
  • Pivot tables
  • Custom scorecards

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Aha!
  • Feature flagging and progressive rolloutsnot Aha!
  • Personalising content for identified and anonymous visitorsnot Aha!
  • Search, recommendations and merchandising for ecommercenot Aha!
  • Conversion optimisation experiments across channelsnot Aha!

Aha!

  • Product roadmapping linked to strategy and goalsnot AB Tasty
  • Collecting and scoring customer feedback through Ideasnot AB Tasty
  • Customer research and interview analysis with Discoverynot AB Tasty
  • Agile delivery tracking with Developnot AB Tasty
  • Internal product documentation with Knowledgenot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Aha!

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Aha!

$59/month
  • Startup$29/month
    • All premium features
    • Discounted pricing for early-stage startups
  • Premium$59/month
    • Strategy setting
    • Roadmap creation
    • Feature prioritization
  • Enterprise$null/month
    • Unlimited reviewers and viewers
    • Advanced features
  • Enterprise+$null/month
    • Everything in Enterprise plus workflow automation
    • Capacity planning
    • Concierge support

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Aha! if

  • You need strategic roadmaps.
  • You also want release planning.
Aha! review

Questions people ask

Is AB Tasty or Aha! better?
Neither clearly leads. AB Tasty starts at €500/month and Aha! at $59/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Aha!?
AB Tasty starts at €500/month and Aha! at $59/month.
Does AB Tasty or Aha! run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Aha! is typically brought in for.
What can AB Tasty do that Aha! cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories. Both handle Salesforce.

Answered from the vendors’ own pages

Aha!: Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
Aha!: How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Aha!: Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
Aha!: What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
Aha!: How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source
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