Travel · head to head
Protel vs TrustYou

Protel
Travel
German hotel property management system, now owned and sold by Planet
- From
- On request
- Rated
- -

TrustYou
Travel
Guest review aggregation, survey and reputation analytics for hotels
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Protel the vendor is now a payments company, so the economics of a deal run through card processing rates as much as software fees, and a hotel with good existing acquiring terms may lose more on processing than it saves on licence.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
- They diverge on capability: Protel covers Front desk and reservations, TrustYou covers Review aggregation.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Protel and TrustYou actually diverge.
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Travel).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Protel
- Front desk and reservations
- Conference and banqueting
- Cloud and on-premise editions
- Integrated payments
- Interface catalogue
- Multi-property operation
- Night audit and reporting
- Tax-free shopping links
Only in TrustYou
- Review aggregation
- Semantic analysis
- Competitor benchmarking
- Guest surveys
- Review response tooling
- Score syndication
- Multi-property reporting
- Customer data profiles
What people use each for
The jobs each tool is most often brought in to do.
Protel
- A German or Austrian hotel needing fiscal and tax compliance handled natively rather than bolted onnot TrustYou
- A property with substantial conference and banqueting business that a rooms-only PMS cannot handlenot TrustYou
- An existing Protel on-premise site deciding whether to move to the cloud edition or change vendornot TrustYou
- A group wanting PMS and card acquiring from one supplier under a single contractnot TrustYou
TrustYou
- A group quality director tracking which operational category drives score decline across thirty hotelsnot Protel
- An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot Protel
- A property running post-stay surveys in several languages and analysing them together with public reviewsnot Protel
- A chain standardising review response so individual general managers are not writing replies ad hocnot Protel
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Protel
- The vendor is now a payments company, so the economics of a deal run through card processing rates as much as software fees, and a hotel with good existing acquiring terms may lose more on processing than it saves on licence.
- The Protel name persists on the product but the corporate identity has moved to Planet, which makes contract, support and roadmap ownership harder to pin down than it looks from the product page.
- Hotels on the older on-premise edition face a migration to cloud that is a re-implementation rather than an upgrade, with the data and interface work that implies.
- Nothing about pricing is published, so a buyer cannot benchmark against Mews or Cloudbeds without a full sales process.
- Strength is concentrated in German-speaking Europe and the Middle East; support depth and partner ecosystem are noticeably thinner in North America and Asia Pacific.
TrustYou
- Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
- Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
- Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
- The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
- Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.
Pricing, plan by plan
Protel
On request- protel PMS by Planet$undefined/year
- Quoted per property, no published rate card
- Cloud and on-premise editions priced differently
- Payment processing rates negotiated alongside the software
TrustYou
On request- TrustYou platform$undefined/year
- Quoted per property, scaling by portfolio size
- Reputation, survey and customer data modules priced separately
- No public rate card
Which should you pick?
Choose Protel if
- You need front desk and reservations.
- You work on Web, Windows, iOS, Android.
- You also want conference and banqueting.
Questions people ask
- Is Protel or TrustYou better?
- Neither clearly leads. Protel starts at On request and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Protel or TrustYou?
- Protel starts at On request and TrustYou at On request.
- Does Protel or TrustYou run on more platforms?
- Protel runs on Web, Windows, iOS, Android. TrustYou runs on Web.
- What is Protel best used for?
- Protel is most often used for a german or austrian hotel needing fiscal and tax compliance handled natively rather than bolted on, a property with substantial conference and banqueting business that a rooms-only pms cannot handle, an existing protel on-premise site deciding whether to move to the cloud edition or change vendor, a group wanting pms and card acquiring from one supplier under a single contract. Of those, a german or austrian hotel needing fiscal and tax compliance handled natively rather than bolted on and a property with substantial conference and banqueting business that a rooms-only pms cannot handle are not what TrustYou is typically brought in for.
- What can Protel do that TrustYou cannot?
- Protel covers Front desk and reservations, Conference and banqueting, Cloud and on-premise editions, Integrated payments. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.
Answered from the vendors’ own pages
Protel: Can you still buy Protel?
Yes. Planet acquired it in December 2021 and continues to sell it as protel PMS, though the corporate branding is Planet.
TrustYou: How much does TrustYou cost?
It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.
Protel: Why does the payments ownership matter?
Because the vendor earns on your card volume. Evaluate the processing rate alongside the software price rather than treating them as separate decisions.
TrustYou: Does it respond to reviews for me?
It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.
Protel: Is the on-premise edition still supported?
It remains in the field with a large installed base, but new investment is directed at the cloud edition, so ask for an explicit support horizon in writing.
TrustYou: Is the score syndication worth it?
It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.
Protel: Where is Protel strongest?
German-speaking Europe and the Middle East, where its interface catalogue and fiscal compliance are deepest.
TrustYou: Do I need it if I use Google Business Profile?
Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.
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