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Travel · head to head

Boostly vs TrustYou

Boostly logo

Boostly

Travel

Done-for-you direct booking websites and marketing coaching for short-term rental hosts

From
On request
Rated
-
Full reviewWebsite
TrustYou logo

TrustYou

Travel

Guest review aggregation, survey and reputation analytics for hotels

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Boostly the dominant cost is the one-off build fee, which is quoted rather than published and typically runs into the thousands, so the monthly figure hosts quote to each other badly understates the commitment.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • They diverge on capability: Boostly covers Custom WordPress site, TrustYou covers Review aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Boostly and TrustYou actually diverge.

Attributes where Boostly and TrustYou differ
AttributeBoostlyTrustYou

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boostly

  • Custom WordPress site
  • PMS booking widget
  • Direct card payments
  • Marketing curriculum
  • Host community
  • Email capture and nurture
  • SEO groundwork
  • Podcast and content library

Only in TrustYou

  • Review aggregation
  • Semantic analysis
  • Competitor benchmarking
  • Guest surveys
  • Review response tooling
  • Score syndication
  • Multi-property reporting
  • Customer data profiles

What people use each for

The jobs each tool is most often brought in to do.

Boostly

  • A manager with twenty holiday lets who wants to cut OTA commission on repeat guestsnot TrustYou
  • An owner with a strong local brand in a destination where Airbnb visibility is expensivenot TrustYou
  • A host who already runs Hostaway and needs a marketing front end rather than another PMSnot TrustYou
  • An operator building an email list of past guests to drive off-season occupancynot TrustYou

TrustYou

  • A group quality director tracking which operational category drives score decline across thirty hotelsnot Boostly
  • An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot Boostly
  • A property running post-stay surveys in several languages and analysing them together with public reviewsnot Boostly
  • A chain standardising review response so individual general managers are not writing replies ad hocnot Boostly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boostly

  • The dominant cost is the one-off build fee, which is quoted rather than published and typically runs into the thousands, so the monthly figure hosts quote to each other badly understates the commitment.
  • It is a website and a marketing programme, not a property management system; you still need and still pay for a PMS underneath it.
  • Results depend entirely on your own effort producing content and email, and a site with no traffic strategy produces no direct bookings regardless of how well it is built.
  • The build is WordPress, which means plugin updates, hosting decisions and the security exposure that comes with the platform, all of which land on you or on a paid maintenance arrangement.
  • Coaching and community are a large share of what you pay for, which is poor value for an operator who already has marketing capability and only wants the booking site.

TrustYou

  • Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
  • Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
  • The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
  • Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.

Pricing, plan by plan

Boostly

On request
  • Boostly direct booking website$undefined/year
    • One-off build and setup fee quoted per customer, commonly in the low thousands
    • Ongoing platform and support subscription billed monthly or annually
    • Marketing programme and community access included

TrustYou

On request
  • TrustYou platform$undefined/year
    • Quoted per property, scaling by portfolio size
    • Reputation, survey and customer data modules priced separately
    • No public rate card

Which should you pick?

Choose Boostly if

  • You need custom wordpress site.
  • You also want pms booking widget.
Boostly review

Choose TrustYou if

  • You need review aggregation.
  • You also want semantic analysis.
TrustYou review

Questions people ask

Is Boostly or TrustYou better?
Neither clearly leads. Boostly starts at On request and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boostly or TrustYou?
Boostly starts at On request and TrustYou at On request.
Does Boostly or TrustYou run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Boostly best used for?
Boostly is most often used for a manager with twenty holiday lets who wants to cut ota commission on repeat guests, an owner with a strong local brand in a destination where airbnb visibility is expensive, a host who already runs hostaway and needs a marketing front end rather than another pms, an operator building an email list of past guests to drive off-season occupancy. Of those, a manager with twenty holiday lets who wants to cut ota commission on repeat guests and an owner with a strong local brand in a destination where airbnb visibility is expensive are not what TrustYou is typically brought in for.
What can Boostly do that TrustYou cannot?
Boostly covers Custom WordPress site, PMS booking widget, Direct card payments, Marketing curriculum. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.

Answered from the vendors’ own pages

Boostly: Is Boostly a property management system?

No. It builds direct booking websites and teaches marketing. Your PMS stays where it is and Boostly plugs into it.

TrustYou: How much does TrustYou cost?

It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.

Boostly: What does it actually cost?

Pricing is not published. The structure is a substantial one-off build fee, commonly quoted in the low thousands of US dollars, plus a smaller ongoing subscription.

TrustYou: Does it respond to reviews for me?

It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.

Boostly: Do I own the website?

It is built on WordPress, so unlike a closed platform site you retain something transferable, though moving it off Boostly means taking on hosting and maintenance yourself.

TrustYou: Is the score syndication worth it?

It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.

Boostly: Will it replace Airbnb bookings?

Only to the extent you drive traffic to it. The site converts demand you generate; it does not create demand on its own.

TrustYou: Do I need it if I use Google Business Profile?

Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.

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