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Travel · head to head

ThinkReservations vs TrustYou

ThinkReservations logo

ThinkReservations

Travel

Property management and booking system for North American inns, B&Bs and small hotels

From
On request
Rated
-
Full reviewWebsite
TrustYou logo

TrustYou

Travel

Guest review aggregation, survey and reputation analytics for hotels

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ThinkReservations no pricing is published anywhere, so you cannot compare it against Cloudbeds or Little Hotelier without first sitting through a sales call and extracting a quote.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • They diverge on capability: ThinkReservations covers Reservation calendar, TrustYou covers Review aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which ThinkReservations and TrustYou actually diverge.

Attributes where ThinkReservations and TrustYou differ
AttributeThinkReservationsTrustYou

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ThinkReservations

  • Reservation calendar
  • Direct booking engine
  • Channel management
  • Integrated payments
  • Yield rules
  • Reporting

Only in TrustYou

  • Review aggregation
  • Semantic analysis
  • Competitor benchmarking
  • Guest surveys
  • Review response tooling
  • Score syndication
  • Multi-property reporting
  • Customer data profiles

What people use each for

The jobs each tool is most often brought in to do.

ThinkReservations

  • A fourteen room inn moving off a spreadsheet and a phone diary that needs breakfast counts and minimum stay rules handled nativelynot TrustYou
  • A B&B selling gift certificates and packages that wants them redeemable in the same system that takes the bookingnot TrustYou
  • An owner of three small New England properties wanting one login and consolidated occupancy reportingnot TrustYou
  • A campground or cabin operator needing nightly and multi-night rules plus OTA distribution without buying a separate channel managernot TrustYou

TrustYou

  • A group quality director tracking which operational category drives score decline across thirty hotelsnot ThinkReservations
  • An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot ThinkReservations
  • A property running post-stay surveys in several languages and analysing them together with public reviewsnot ThinkReservations
  • A chain standardising review response so individual general managers are not writing replies ad hocnot ThinkReservations

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ThinkReservations

  • No pricing is published anywhere, so you cannot compare it against Cloudbeds or Little Hotelier without first sitting through a sales call and extracting a quote.
  • The product is built for North American operations, so European tax handling, guest registration requirements and local OTA mix are not supported and it is effectively unsellable outside the region.
  • There is no revenue management or dynamic pricing, so rates rely on manual seasonal and day of week rules that go stale unless someone actively maintains them.
  • Payment processing is bundled, which is convenient but means the effective card rate is negotiated inside a software deal rather than shopped separately, and operators rarely check it against a standalone merchant account.
  • There is no native point of sale, spa or restaurant module, so an inn with a dining room runs a second system and reconciles revenue by hand.

TrustYou

  • Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
  • Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
  • The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
  • Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.

Pricing, plan by plan

ThinkReservations

On request
  • ThinkReservations$undefined/month
    • Property management system
    • Direct booking engine
    • Channel management to major OTAs

TrustYou

On request
  • TrustYou platform$undefined/year
    • Quoted per property, scaling by portfolio size
    • Reputation, survey and customer data modules priced separately
    • No public rate card

Which should you pick?

Choose ThinkReservations if

  • You need reservation calendar.
  • You also want direct booking engine.
ThinkReservations review

Choose TrustYou if

  • You need review aggregation.
  • You also want semantic analysis.
TrustYou review

Questions people ask

Is ThinkReservations or TrustYou better?
Neither clearly leads. ThinkReservations starts at On request and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ThinkReservations or TrustYou?
ThinkReservations starts at On request and TrustYou at On request.
Does ThinkReservations or TrustYou run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is ThinkReservations best used for?
ThinkReservations is most often used for a fourteen room inn moving off a spreadsheet and a phone diary that needs breakfast counts and minimum stay rules handled natively, a b&b selling gift certificates and packages that wants them redeemable in the same system that takes the booking, an owner of three small new england properties wanting one login and consolidated occupancy reporting, a campground or cabin operator needing nightly and multi-night rules plus ota distribution without buying a separate channel manager. Of those, a fourteen room inn moving off a spreadsheet and a phone diary that needs breakfast counts and minimum stay rules handled natively and a b&b selling gift certificates and packages that wants them redeemable in the same system that takes the booking are not what TrustYou is typically brought in for.
What can ThinkReservations do that TrustYou cannot?
ThinkReservations covers Reservation calendar, Direct booking engine, Channel management, Integrated payments. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.

Answered from the vendors’ own pages

ThinkReservations: How much does ThinkReservations cost?

It is not published. Pricing is quoted per property, generally scaled by room count, after a sales conversation.

TrustYou: How much does TrustYou cost?

It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.

ThinkReservations: Is the channel manager an extra subscription?

No. OTA connectivity is part of the platform rather than a separately priced module, which is the main saving against a PMS plus channel manager pairing.

TrustYou: Does it respond to reviews for me?

It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.

ThinkReservations: Does it work outside the United States?

In practice no. Tax, payments and support are built around North America.

TrustYou: Is the score syndication worth it?

It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.

ThinkReservations: Can it handle more than one property?

Yes, small portfolios are supported, but it is designed for a handful of properties rather than dozens.

TrustYou: Do I need it if I use Google Business Profile?

Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.

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