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Travel · head to head

Apaleo vs TrustYou

Apaleo logo

Apaleo

Travel

API-first hotel property management platform sold per room with a monthly floor

From
€8/month
Rated
-
Full reviewWebsite
TrustYou logo

TrustYou

Travel

Guest review aggregation, survey and reputation analytics for hotels

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apaleo the €400 monthly floor means a property under fifty rooms pays well above the headline €8 per room, so a twenty five room hotel pays €16 per room and the advertised rate is misleading at the small end.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • They diverge on capability: Apaleo covers Open REST API, TrustYou covers Review aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apaleo and TrustYou actually diverge.

Attributes where Apaleo and TrustYou differ
AttributeApaleoTrustYou
Starting price€8/monthOn request
Pricing modelPer room per monthquote
PlatformsWeb, APIWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apaleo

  • Open REST API
  • Apaleo Store
  • Multi-property inventory
  • Apaleo Pay
  • Unit group model
  • Night audit and accounting export

Only in TrustYou

  • Review aggregation
  • Semantic analysis
  • Competitor benchmarking
  • Guest surveys
  • Review response tooling
  • Score syndication
  • Multi-property reporting
  • Customer data profiles

What people use each for

The jobs each tool is most often brought in to do.

Apaleo

  • A serviced apartment group building its own branded check-in and access flow that needs full PMS control through an API rather than a vendor-built kiosknot TrustYou
  • A European hotel group standardising twenty properties on one system with central rate management and DATEV-ready accounting exportsnot TrustYou
  • A new-build lifestyle hotel operating with no permanent front desk, where door locks, kiosks and messaging come from specialists and the PMS is the record of truthnot TrustYou
  • A revenue team that wants to plug Duetto or IDeaS into live inventory without paying a per-connection interface feenot TrustYou

TrustYou

  • A group quality director tracking which operational category drives score decline across thirty hotelsnot Apaleo
  • An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot Apaleo
  • A property running post-stay surveys in several languages and analysing them together with public reviewsnot Apaleo
  • A chain standardising review response so individual general managers are not writing replies ad hocnot Apaleo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apaleo

  • The €400 monthly floor means a property under fifty rooms pays well above the headline €8 per room, so a twenty five room hotel pays €16 per room and the advertised rate is misleading at the small end.
  • Apaleo ships no point of sale, no spa or golf module and no conference and banqueting system, so full service hotels must buy and integrate three or four more products before the stack is complete.
  • Because the model assumes you assemble the guest-facing layer from the Store, the real monthly cost is the platform fee plus several third-party subscriptions, and that total is nowhere on the pricing page.
  • Support and documentation lean towards developers, so an operator without technical capacity or an implementation partner will find configuration and troubleshooting harder than with a conventional PMS.
  • The product and integration ecosystem is strongest in German-speaking Europe, and North American buyers will find fewer local integrations for payments, tax rules and accounting than a US-focused PMS offers.

TrustYou

  • Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
  • Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
  • The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
  • Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.

Pricing, plan by plan

Apaleo

€8/month
  • Apaleo Platform$8/month
    • €8 per room per month
    • Minimum €400 per month regardless of room count
    • All APIs included at no extra cost

TrustYou

On request
  • TrustYou platform$undefined/year
    • Quoted per property, scaling by portfolio size
    • Reputation, survey and customer data modules priced separately
    • No public rate card

Which should you pick?

Choose Apaleo if

  • You need open rest api.
  • You work on Web, API.
  • You also want apaleo store.
Apaleo review

Choose TrustYou if

  • You need review aggregation.
  • You also want semantic analysis.
TrustYou review

Questions people ask

Is Apaleo or TrustYou better?
Neither clearly leads. Apaleo starts at €8/month and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apaleo or TrustYou?
Apaleo starts at €8/month and TrustYou at On request.
Does Apaleo or TrustYou run on more platforms?
Apaleo runs on Web, API. TrustYou runs on Web.
What is Apaleo best used for?
Apaleo is most often used for a serviced apartment group building its own branded check-in and access flow that needs full pms control through an api rather than a vendor-built kiosk, a european hotel group standardising twenty properties on one system with central rate management and datev-ready accounting exports, a new-build lifestyle hotel operating with no permanent front desk, where door locks, kiosks and messaging come from specialists and the pms is the record of truth, a revenue team that wants to plug duetto or ideas into live inventory without paying a per-connection interface fee. Of those, a serviced apartment group building its own branded check-in and access flow that needs full pms control through an api rather than a vendor-built kiosk and a european hotel group standardising twenty properties on one system with central rate management and datev-ready accounting exports are not what TrustYou is typically brought in for.
What can Apaleo do that TrustYou cannot?
Apaleo covers Open REST API, Apaleo Store, Multi-property inventory, Apaleo Pay. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.

Answered from the vendors’ own pages

Apaleo: What does Apaleo actually cost for a sixty room hotel?

€480 per month for the platform at €8 per room, plus payment processing from 0.6% and whatever Store integrations you add. Below fifty rooms you pay the €400 floor.

TrustYou: How much does TrustYou cost?

It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.

Apaleo: Is API access charged separately?

No. All APIs are included in the per room fee, which is unusual in the PMS market where interface fees per connection are common.

TrustYou: Does it respond to reviews for me?

It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.

Apaleo: Does it include a channel manager?

No. You connect one from the Store, such as SiteMinder, and pay that vendor separately.

TrustYou: Is the score syndication worth it?

It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.

Apaleo: Can it run a full service hotel?

Only with additional systems. There is no native POS, spa or events module.

TrustYou: Do I need it if I use Google Business Profile?

Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.

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