Travel · head to head
myCWT vs TrustYou
myCWT
Travel
Corporate travel booking and traveller care platform from CWT
- From
- On request
- Rated
- -
TrustYou
Travel
Guest review aggregation, survey and reputation analytics for hotels
- From
- On request
- Rated
- -
The short version
- Each has a real cost: myCWT pricing is per transaction and agent touches cost several times an online booking, so a programme with low online adoption pays far more per trip than the quoted online fee implies.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
- They diverge on capability: myCWT covers Online booking tool, TrustYou covers Review aggregation.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which myCWT and TrustYou actually diverge.
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Travel).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in myCWT
- Online booking tool
- Mobile itinerary and check in
- Hotel programme content
- Duty of care tracking
- Approval workflows
- Unused ticket management
- Reporting and analytics
- Expense handoff
Only in TrustYou
- Review aggregation
- Semantic analysis
- Competitor benchmarking
- Guest surveys
- Review response tooling
- Score syndication
- Multi-property reporting
- Customer data profiles
What people use each for
The jobs each tool is most often brought in to do.
myCWT
- A multinational consolidating travel across dozens of countries that needs one duty of care record and one set of negotiated air agreementsnot TrustYou
- An organisation with heavy long haul and multi sector air travel where reissues and complex fare construction need human counsellorsnot TrustYou
- A company with strict pre trip approval requirements that must be enforced before ticketing rather than reported after the factnot TrustYou
- A business standardising traveller tracking and incident messaging for security and insurance obligationsnot TrustYou
TrustYou
- A group quality director tracking which operational category drives score decline across thirty hotelsnot myCWT
- An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot myCWT
- A property running post-stay surveys in several languages and analysing them together with public reviewsnot myCWT
- A chain standardising review response so individual general managers are not writing replies ad hocnot myCWT
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
myCWT
- Pricing is per transaction and agent touches cost several times an online booking, so a programme with low online adoption pays far more per trip than the quoted online fee implies.
- myCWT cannot be licensed as software on its own, so a buyer who likes the tool but wants a different servicing partner has no route to it.
- CWT was acquired by Amex Global Business Travel, with the deal closing in July 2025, leaving genuine uncertainty about whether the myCWT platform survives long term alongside Amex GBT's own Egencia and Neo tools.
- Hotel content is anchored on the CWT programme, so clients with strong direct hotel relationships often find their own negotiated rates displayed inconsistently against programme rates.
- The consumer facing app trails mainstream booking apps on search speed and content breadth, which suppresses online adoption and therefore raises the average transaction cost of the programme.
TrustYou
- Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
- Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
- Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
- The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
- Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.
Pricing, plan by plan
myCWT
On request- myCWT within a CWT travel programme$undefined/year
- Priced as transaction fees per booking, not per user
- Online booking fee is materially lower than an agent touched booking fee
- After hours, offline and complex ticketing surcharges are common
TrustYou
On request- TrustYou platform$undefined/year
- Quoted per property, scaling by portfolio size
- Reputation, survey and customer data modules priced separately
- No public rate card
Which should you pick?
Choose myCWT if
- You need online booking tool.
- You work on Web, iOS, Android.
- You also want mobile itinerary and check in.
Questions people ask
- Is myCWT or TrustYou better?
- Neither clearly leads. myCWT starts at On request and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, myCWT or TrustYou?
- myCWT starts at On request and TrustYou at On request.
- Does myCWT or TrustYou run on more platforms?
- myCWT runs on Web, iOS, Android. TrustYou runs on Web.
- What is myCWT best used for?
- myCWT is most often used for a multinational consolidating travel across dozens of countries that needs one duty of care record and one set of negotiated air agreements, an organisation with heavy long haul and multi sector air travel where reissues and complex fare construction need human counsellors, a company with strict pre trip approval requirements that must be enforced before ticketing rather than reported after the fact, a business standardising traveller tracking and incident messaging for security and insurance obligations. Of those, a multinational consolidating travel across dozens of countries that needs one duty of care record and one set of negotiated air agreements and an organisation with heavy long haul and multi sector air travel where reissues and complex fare construction need human counsellors are not what TrustYou is typically brought in for.
- What can myCWT do that TrustYou cannot?
- myCWT covers Online booking tool, Mobile itinerary and check in, Hotel programme content, Duty of care tracking. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.
Answered from the vendors’ own pages
myCWT: Can I buy myCWT without using CWT as my travel agency?
No. It is delivered as part of a CWT managed travel contract and is not licensed separately.
TrustYou: How much does TrustYou cost?
It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.
myCWT: What actually drives the cost?
Transaction fees. The gap between an online booking fee and an agent touched fee is the single biggest lever, so measure your likely online adoption before comparing quotes.
TrustYou: Does it respond to reviews for me?
It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.
myCWT: Does the Amex GBT acquisition affect the platform?
It creates roadmap risk. Amex GBT completed the CWT acquisition in July 2025 and already runs Egencia and Neo, so ask for written platform commitments across the contract term.
TrustYou: Is the score syndication worth it?
It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.
TrustYou: Do I need it if I use Google Business Profile?
Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.
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