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Travel · head to head

Bokun vs TrustYou

Bokun logo

Bokun

Travel

Tour and activity booking platform tied to Viator distribution, from free to $499 a month

From
Free
Rated
-
Full reviewWebsite
TrustYou logo

TrustYou

Travel

Guest review aggregation, survey and reputation analytics for hotels

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Bokun has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bokun viator bookings are exempt from the booking fee while your own direct bookings are not, so the pricing structure rewards selling through the parent marketplace rather than through your own site.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • They diverge on capability: Bokun covers Channel manager, TrustYou covers Review aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bokun and TrustYou actually diverge.

Attributes where Bokun and TrustYou differ
AttributeBokunTrustYou
Starting priceFreeOn request
Pricing modelPer month plus a booking feequote
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb

Identical on both: user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bokun

  • Channel manager
  • Booking widgets
  • Marketplace
  • Product and availability setup
  • Offline bookings
  • Vouchers and redemption

Only in TrustYou

  • Review aggregation
  • Semantic analysis
  • Competitor benchmarking
  • Guest surveys
  • Review response tooling
  • Score syndication
  • Multi-property reporting
  • Customer data profiles

What people use each for

The jobs each tool is most often brought in to do.

Bokun

  • An operator already doing significant Viator volume who wants that channel to cost nothing in software feesnot TrustYou
  • A city tour company reselling partner products and taking commission through the Bokun marketplacenot TrustYou
  • An operator wanting a fixed monthly subscription rather than a percentage of every booking as FareHarbor chargesnot TrustYou
  • A business taking most bookings by phone, which incur no Bokun booking fee at allnot TrustYou

TrustYou

  • A group quality director tracking which operational category drives score decline across thirty hotelsnot Bokun
  • An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot Bokun
  • A property running post-stay surveys in several languages and analysing them together with public reviewsnot Bokun
  • A chain standardising review response so individual general managers are not writing replies ad hocnot Bokun

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bokun

  • Viator bookings are exempt from the booking fee while your own direct bookings are not, so the pricing structure rewards selling through the parent marketplace rather than through your own site.
  • The booking fee sits on top of the monthly subscription, so an operator on Start pays $49 plus 1.5% of direct online revenue and the plan price alone understates the cost.
  • The free plan is limited to a single user and constrained features, so any business with staff has to move to a paid tier almost immediately.
  • Adopting it deepens commercial dependence on Tripadvisor and Viator, which is uncomfortable if your strategy is reducing OTA commission exposure.
  • Reporting and back-office depth are lighter than dedicated operator platforms, so businesses with complex resource scheduling or multi-site operations often need workarounds.

TrustYou

  • Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
  • Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
  • The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
  • Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.

Pricing, plan by plan

Bokun

Free
  • FreeFree
    • One user
    • No monthly fee
    • No Bokun booking fee
  • Start$49/month
    • Up to 5 users
    • 1.5% booking fee on direct online bookings
    • No booking fee on Viator bookings
  • Plus$149/month
    • Up to 10 users
    • 1.25% booking fee on direct online bookings
    • No Bokun fee on Viator bookings
  • Premium$499/month
    • Unlimited users
    • 1% booking fee on direct online bookings
    • No Bokun fee on Viator bookings

TrustYou

On request
  • TrustYou platform$undefined/year
    • Quoted per property, scaling by portfolio size
    • Reputation, survey and customer data modules priced separately
    • No public rate card

Which should you pick?

Choose Bokun if

  • You need channel manager.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want booking widgets.
Bokun review

Choose TrustYou if

  • You need review aggregation.
  • You also want semantic analysis.
TrustYou review

Questions people ask

Is Bokun or TrustYou better?
Neither clearly leads. Bokun starts at Free and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bokun or TrustYou?
Bokun has a free tier; the other does not. Paid plans start at Free for Bokun and On request for TrustYou.
Does Bokun or TrustYou run on more platforms?
Bokun runs on Web, iOS, Android. TrustYou runs on Web.
Can I use Bokun for free?
Yes. Bokun has a free tier, so you can try it without paying. TrustYou starts at On request.
What is Bokun best used for?
Bokun is most often used for an operator already doing significant viator volume who wants that channel to cost nothing in software fees, a city tour company reselling partner products and taking commission through the bokun marketplace, an operator wanting a fixed monthly subscription rather than a percentage of every booking as fareharbor charges, a business taking most bookings by phone, which incur no bokun booking fee at all. Of those, an operator already doing significant viator volume who wants that channel to cost nothing in software fees and a city tour company reselling partner products and taking commission through the bokun marketplace are not what TrustYou is typically brought in for.
What can Bokun do that TrustYou cannot?
Bokun covers Channel manager, Booking widgets, Marketplace, Product and availability setup. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.

Answered from the vendors’ own pages

Bokun: Are Viator bookings really free of Bokun fees?

Yes on the paid plans. Direct online bookings through your own widget carry 1% to 1.5% depending on tier.

TrustYou: How much does TrustYou cost?

It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.

Bokun: Can I pass the booking fee to customers?

Yes, on the paid plans the fee can be added to the customer price rather than absorbed.

TrustYou: Does it respond to reviews for me?

It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.

Bokun: Who owns Bokun?

Viator, which is part of Tripadvisor.

TrustYou: Is the score syndication worth it?

It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.

Bokun: Is the free plan usable in a real business?

Only for a solo operator. It is one user with limited features.

TrustYou: Do I need it if I use Google Business Profile?

Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.

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