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Travel · head to head

Sirvoy vs TrustYou

Sirvoy logo

Sirvoy

Travel

Low-cost booking and property management system for small independent accommodation

From
Free
Rated
-
Full reviewWebsite
TrustYou logo

TrustYou

Travel

Guest review aggregation, survey and reputation analytics for hotels

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Sirvoy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sirvoy the channel manager is only on the Pro plan, so the Starter plan at €11 cannot connect to Booking.com and many buyers discover this after committing to a workflow.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • They diverge on capability: Sirvoy covers Commission-free booking engine, TrustYou covers Review aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Sirvoy and TrustYou actually diverge.

Attributes where Sirvoy and TrustYou differ
AttributeSirvoyTrustYou
Starting priceFreeOn request
Pricing modelPer property per monthquote
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb

Identical on both: user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sirvoy

  • Commission-free booking engine
  • Channel manager
  • Hosted website
  • Guest correspondence
  • Invoicing
  • Multi-currency

Only in TrustYou

  • Review aggregation
  • Semantic analysis
  • Competitor benchmarking
  • Guest surveys
  • Review response tooling
  • Score syndication
  • Multi-property reporting
  • Customer data profiles

What people use each for

The jobs each tool is most often brought in to do.

Sirvoy

  • A six room bed and breakfast replacing a paper diary and wanting direct bookings without paying commission on themnot TrustYou
  • A hostel that needs Hostelworld and Booking.com kept in sync but cannot justify a channel manager subscription on top of a PMSnot TrustYou
  • A campsite or small guesthouse in Scandinavia needing a system in local currency with no annual contractnot TrustYou
  • An owner testing whether a direct booking engine reduces OTA dependence before committing to a larger platformnot TrustYou

TrustYou

  • A group quality director tracking which operational category drives score decline across thirty hotelsnot Sirvoy
  • An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot Sirvoy
  • A property running post-stay surveys in several languages and analysing them together with public reviewsnot Sirvoy
  • A chain standardising review response so individual general managers are not writing replies ad hocnot Sirvoy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sirvoy

  • The channel manager is only on the Pro plan, so the Starter plan at €11 cannot connect to Booking.com and many buyers discover this after committing to a workflow.
  • Each additional property costs €20 per month on top of Pro, and the multi-property view is weak, so small chains end up with several loosely linked accounts rather than one portfolio.
  • There is no revenue management or dynamic pricing, so rates must be set and adjusted by hand or through a third-party tool that Sirvoy may not integrate with.
  • Reporting is limited to basic occupancy and revenue summaries, which is not enough for a lender, an investor or a serious year on year analysis.
  • SMS is charged per message on top of the subscription, and at €0.10 per message on Starter a property sending pre-arrival and post-stay texts to a hundred bookings a month adds a meaningful and variable cost.

TrustYou

  • Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
  • Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
  • The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
  • Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.

Pricing, plan by plan

Sirvoy

Free
  • FreeFree
    • One unit only
    • Booking engine
    • Free hosted website
  • Starter$11/month
    • Multiple rooms
    • Invoicing
    • 24/7 support
  • Pro$41/month
    • Everything in Starter
    • Channel manager for Booking.com, Airbnb and Expedia
    • Guest history

TrustYou

On request
  • TrustYou platform$undefined/year
    • Quoted per property, scaling by portfolio size
    • Reputation, survey and customer data modules priced separately
    • No public rate card

Which should you pick?

Choose Sirvoy if

  • You need commission-free booking engine.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want channel manager.
Sirvoy review

Choose TrustYou if

  • You need review aggregation.
  • You also want semantic analysis.
TrustYou review

Questions people ask

Is Sirvoy or TrustYou better?
Neither clearly leads. Sirvoy starts at Free and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sirvoy or TrustYou?
Sirvoy has a free tier; the other does not. Paid plans start at Free for Sirvoy and On request for TrustYou.
Does Sirvoy or TrustYou run on more platforms?
Sirvoy runs on Web, iOS, Android. TrustYou runs on Web.
Can I use Sirvoy for free?
Yes. Sirvoy has a free tier, so you can try it without paying. TrustYou starts at On request.
What is Sirvoy best used for?
Sirvoy is most often used for a six room bed and breakfast replacing a paper diary and wanting direct bookings without paying commission on them, a hostel that needs hostelworld and booking.com kept in sync but cannot justify a channel manager subscription on top of a pms, a campsite or small guesthouse in scandinavia needing a system in local currency with no annual contract, an owner testing whether a direct booking engine reduces ota dependence before committing to a larger platform. Of those, a six room bed and breakfast replacing a paper diary and wanting direct bookings without paying commission on them and a hostel that needs hostelworld and booking.com kept in sync but cannot justify a channel manager subscription on top of a pms are not what TrustYou is typically brought in for.
What can Sirvoy do that TrustYou cannot?
Sirvoy covers Commission-free booking engine, Channel manager, Hosted website, Guest correspondence. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.

Answered from the vendors’ own pages

Sirvoy: Does the cheapest paid plan connect to Booking.com?

No. Channel management starts on the Pro plan, at roughly four times the Starter price.

TrustYou: How much does TrustYou cost?

It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.

Sirvoy: Does Sirvoy take commission on direct bookings?

No. Direct bookings through its engine carry no Sirvoy commission, which is the main financial argument for adopting it.

TrustYou: Does it respond to reviews for me?

It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.

Sirvoy: Is there a contract?

No written contract and no setup fee. Billing is monthly or annual, with about 8% off for paying yearly.

TrustYou: Is the score syndication worth it?

It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.

Sirvoy: What is the practical size limit?

It works well up to roughly thirty rooms. Beyond that the lack of revenue management and group handling starts to bite.

TrustYou: Do I need it if I use Google Business Profile?

Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.

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