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Email Marketing · head to head

Mailjet vs Zoho Campaigns

Mailjet logo

Mailjet

Email Marketing

Email API, SMTP relay and campaign platform

From
Free
Rated
-
Full reviewWebsite
Zoho Campaigns logo

Zoho Campaigns

Email Marketing

Email marketing tool with a genuine free tier, priced by contact count once paid

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailjet free plan caps at 6,000 emails per month with a hard 200 emails per day limit; Zoho Campaigns template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mailjet and Zoho Campaigns actually diverge.

Attributes where Mailjet and Zoho Campaigns differ
AttributeMailjetZoho Campaigns
Pricing modelsubscriptionPer month by contact tier once on a paid plan

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailjet

Nothing recorded that Zoho Campaigns does not also cover.

Only in Zoho Campaigns

  • Drag-and-drop email builder
  • Zoho CRM integration
  • A/B testing
  • Advanced segmentation
  • Send time optimisation
  • WhatsApp and SMS add-ons

What people use each for

The jobs each tool is most often brought in to do.

Mailjet

  • Email marketing campaigns for small to medium-sized businessesnot Zoho Campaigns
  • Transactional email delivery with API and SMTP relaynot Zoho Campaigns

Zoho Campaigns

  • A small business with under 2,000 contacts wanting a genuinely usable free email marketing tool rather than a crippled trialnot Mailjet
  • An existing Zoho CRM or Desk customer wanting email marketing that syncs natively without a third-party connectornot Mailjet
  • A growing list needing to scale from 500 up to 500,000 contacts within one vendor's pricing laddernot Mailjet
  • A team wanting WhatsApp or SMS as an add-on channel alongside email from the same vendornot Mailjet

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailjet

  • Free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Starter plan is capped at 2,000 contacts; unlimited contacts require the Essential tier
  • Email credits do not roll over and unused emails expire at the end of each billing cycle
  • Essential and Premium plans both cap at 15,000 emails per month for $17 and $27 respectively, so the price increase buys other features, not more volume

Zoho Campaigns

  • Template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • Advanced segmentation and dynamic content are reserved for the Professional tier, so mid-sized lists needing that capability face a real price step up from Standard.
  • WhatsApp and SMS are separate paid add-ons rather than included channels, so a genuinely multi-channel campaign costs more than the base email price suggests.
  • Its main structural advantage, native Zoho ecosystem integration, does not benefit a buyer using a non-Zoho CRM or helpdesk, who gets no more from Zoho Campaigns than from a specialist alternative.
  • Support responsiveness reflects Zoho's broad, lower-touch model across its whole portfolio rather than dedicated email marketing expertise.

Pricing, plan by plan

Mailjet

Free
  • FreeFree
    • 6,000 emails per month
    • 200 emails per day limit
    • 1,000 contacts
  • Starter$9/monthly
    • 8,000 emails per month
    • 2,000 contacts
    • Brand Kit
  • Essential$17/monthly
    • 15,000 emails per month
    • Unlimited contacts
    • Segmentation
  • Premium$27/monthly
    • 15,000 emails per month
    • Advanced statistics
    • Automations

Zoho Campaigns

Free
  • Forever FreeFree
    • Up to 2,000 contacts
    • 6,000 emails per month
    • 5 users, basic templates and reporting
  • Standard$undefined/month
    • Starts at 500 contacts, scales to 100,000
    • Unlimited email sends
    • A/B testing and priority support
  • Professional$undefined/month
    • Starts at 500 contacts, scales to 500,000
    • Unlimited email sends
    • Advanced segmentation, dynamic content, custom roles and webhooks

Which should you pick?

Choose Mailjet if

  • You want to start without paying.
Mailjet review

Choose Zoho Campaigns if

  • You need drag-and-drop email builder.
  • You want to start without paying.
  • You also want zoho crm integration.
Zoho Campaigns review

Questions people ask

Is Mailjet or Zoho Campaigns better?
Neither clearly leads. Mailjet starts at Free and Zoho Campaigns at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailjet or Zoho Campaigns?
Mailjet starts at Free and Zoho Campaigns at Free.
Does Mailjet or Zoho Campaigns run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mailjet for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mailjet best used for?
Mailjet is most often used for email marketing campaigns for small to medium-sized businesses, transactional email delivery with api and smtp relay. Of those, email marketing campaigns for small to medium-sized businesses and transactional email delivery with api and smtp relay are not what Zoho Campaigns is typically brought in for.
What can Mailjet do that Zoho Campaigns cannot?
Zoho Campaigns covers Drag-and-drop email builder, Zoho CRM integration, A/B testing, Advanced segmentation.

Answered from the vendors’ own pages

Mailjet: Does Mailjet offer annual billing discounts?

Yes, Mailjet offers annual billing with a 10% discount compared to monthly billing. Both monthly and annual payment cycles are available for all paid plans.

Source
Zoho Campaigns: Is the free tier good enough for real use, or just a trial?

It is a real, ongoing free tier for up to 2,000 contacts and 6,000 emails a month, not a time-limited trial.

Mailjet: What payment currencies are supported?

Mailjet accepts payments in USD, EUR, and GBP. Currency selection is available during account setup and can be changed in account settings.

Source
Zoho Campaigns: Does it integrate with non-Zoho CRMs?

Yes via Zapier and other connectors, but the native, no-extra-fee integration advantage is specific to other Zoho products.

Mailjet: What features are limited on the Free plan?

The Free plan includes 6,000 emails per month with a 200 email per day limit, 1,000 contacts, basic statistics, form builder, and APIs. Advanced statistics, automations, landing pages, and team management require paid plans.

Source
Zoho Campaigns: Are WhatsApp and SMS included?

No, they are separately purchased add-ons alongside the email plan.

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