Email Marketing · head to head
SendGrid vs Zoho Campaigns
SendGrid
Email Marketing
Email at scale, proven deliverability, and so much more
- From
- Free
- Rated
- -
Zoho Campaigns
Email Marketing
Email marketing tool with a genuine free tier, priced by contact count once paid
- From
- Free
- Rated
- -
The short version
- Each has a real cost: SendGrid free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan; Zoho Campaigns template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which SendGrid and Zoho Campaigns actually diverge.
| Attribute | SendGrid | Zoho Campaigns |
|---|---|---|
| Pricing model | freemium | Per month by contact tier once on a paid plan |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in SendGrid
Nothing recorded that Zoho Campaigns does not also cover.
Only in Zoho Campaigns
- Drag-and-drop email builder
- Zoho CRM integration
- A/B testing
- Advanced segmentation
- Send time optimisation
- WhatsApp and SMS add-ons
What people use each for
The jobs each tool is most often brought in to do.
SendGrid
- Marketing email campaigns and transactional email deliverynot Zoho Campaigns
- Password reset and account confirmation emailsnot Zoho Campaigns
- Newsletter distribution and subscriber engagementnot Zoho Campaigns
- Automated email notifications for SaaS applicationsnot Zoho Campaigns
Zoho Campaigns
- A small business with under 2,000 contacts wanting a genuinely usable free email marketing tool rather than a crippled trialnot SendGrid
- An existing Zoho CRM or Desk customer wanting email marketing that syncs natively without a third-party connectornot SendGrid
- A growing list needing to scale from 500 up to 500,000 contacts within one vendor's pricing laddernot SendGrid
- A team wanting WhatsApp or SMS as an add-on channel alongside email from the same vendornot SendGrid
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SendGrid
- Free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan
- Dedicated IP addresses are only included from the Pro plan at $89.95 per month; Essentials at $19.95 per month lacks a dedicated IP, per Twilio's own pricing page
Zoho Campaigns
- Template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
- Advanced segmentation and dynamic content are reserved for the Professional tier, so mid-sized lists needing that capability face a real price step up from Standard.
- WhatsApp and SMS are separate paid add-ons rather than included channels, so a genuinely multi-channel campaign costs more than the base email price suggests.
- Its main structural advantage, native Zoho ecosystem integration, does not benefit a buyer using a non-Zoho CRM or helpdesk, who gets no more from Zoho Campaigns than from a specialist alternative.
- Support responsiveness reflects Zoho's broad, lower-touch model across its whole portfolio rather than dedicated email marketing expertise.
Pricing, plan by plan
SendGrid
FreeNo published plan breakdown. See the SendGrid review.
Zoho Campaigns
Free- Forever FreeFree
- Up to 2,000 contacts
- 6,000 emails per month
- 5 users, basic templates and reporting
- Standard$undefined/month
- Starts at 500 contacts, scales to 100,000
- Unlimited email sends
- A/B testing and priority support
- Professional$undefined/month
- Starts at 500 contacts, scales to 500,000
- Unlimited email sends
- Advanced segmentation, dynamic content, custom roles and webhooks
Which should you pick?
Choose Zoho Campaigns if
- You need drag-and-drop email builder.
- You want to start without paying.
- You also want zoho crm integration.
Questions people ask
- Is SendGrid or Zoho Campaigns better?
- Neither clearly leads. SendGrid starts at Free and Zoho Campaigns at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SendGrid or Zoho Campaigns?
- SendGrid starts at Free and Zoho Campaigns at Free.
- Does SendGrid or Zoho Campaigns run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use SendGrid for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is SendGrid best used for?
- SendGrid is most often used for marketing email campaigns and transactional email delivery, password reset and account confirmation emails, newsletter distribution and subscriber engagement, automated email notifications for saas applications. Of those, marketing email campaigns and transactional email delivery and password reset and account confirmation emails are not what Zoho Campaigns is typically brought in for.
- What can SendGrid do that Zoho Campaigns cannot?
- Zoho Campaigns covers Drag-and-drop email builder, Zoho CRM integration, A/B testing, Advanced segmentation.
Answered from the vendors’ own pages
SendGrid: How much does SendGrid cost?
SendGrid email API pricing is usage-based. Twilio SendGrid offers a free tier for new users and scales with email volume. Customers should check the Twilio SendGrid pricing page for current rates and plan options.
SourceZoho Campaigns: Is the free tier good enough for real use, or just a trial?
It is a real, ongoing free tier for up to 2,000 contacts and 6,000 emails a month, not a time-limited trial.
SendGrid: Is there a free tier for SendGrid?
Yes, SendGrid offers a free tier for new users to get started with email API delivery. The free plan includes limited monthly emails and is suitable for getting started with transactional email.
SourceZoho Campaigns: Does it integrate with non-Zoho CRMs?
Yes via Zapier and other connectors, but the native, no-extra-fee integration advantage is specific to other Zoho products.
SendGrid: What support is included with SendGrid?
SendGrid includes technical documentation and email support for users. Customers can access the help center, API documentation, and send emails to support for assistance with integration and troubleshooting.
SourceZoho Campaigns: Are WhatsApp and SMS included?
No, they are separately purchased add-ons alongside the email plan.
Related pages
More on Zoho Campaigns
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