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Email Marketing · head to head

GetResponse vs Zoho Campaigns

GetResponse logo

GetResponse

Email Marketing

All-in-one email marketing, automation and landing pages

From
Free
Rated
-
Full reviewWebsite
Zoho Campaigns logo

Zoho Campaigns

Email Marketing

Email marketing tool with a genuine free tier, priced by contact count once paid

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GetResponse starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price; Zoho Campaigns template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which GetResponse and Zoho Campaigns actually diverge.

Attributes where GetResponse and Zoho Campaigns differ
AttributeGetResponseZoho Campaigns
Pricing modelsubscriptionPer month by contact tier once on a paid plan

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GetResponse

Nothing recorded that Zoho Campaigns does not also cover.

Only in Zoho Campaigns

  • Drag-and-drop email builder
  • Zoho CRM integration
  • A/B testing
  • Advanced segmentation
  • Send time optimisation
  • WhatsApp and SMS add-ons

What people use each for

The jobs each tool is most often brought in to do.

GetResponse

  • Recovering lost sales from abandoned shopping carts automaticallynot Zoho Campaigns
  • Monetizing online courses with zero transaction fees to creatorsnot Zoho Campaigns
  • Charging subscriptions for premium newsletters from independent writersnot Zoho Campaigns
  • Coordinating promotional campaigns across sales funnels and channelsnot Zoho Campaigns
  • Capturing B2B leads through landing pages and signup formsnot Zoho Campaigns

Zoho Campaigns

  • A small business with under 2,000 contacts wanting a genuinely usable free email marketing tool rather than a crippled trialnot GetResponse
  • An existing Zoho CRM or Desk customer wanting email marketing that syncs natively without a third-party connectornot GetResponse
  • A growing list needing to scale from 500 up to 500,000 contacts within one vendor's pricing laddernot GetResponse
  • A team wanting WhatsApp or SMS as an add-on channel alongside email from the same vendornot GetResponse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetResponse

  • Starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Starter plan limits AI tool usage to 3 uses and includes only 1 custom automation workflow
  • SMS marketing and mobile push notifications are reserved for the custom-priced Enterprise tier
  • The $15.58, $48.38 and $56.58 monthly-equivalent rates require paying annually; standard monthly billing is $19, $59 and $69

Zoho Campaigns

  • Template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • Advanced segmentation and dynamic content are reserved for the Professional tier, so mid-sized lists needing that capability face a real price step up from Standard.
  • WhatsApp and SMS are separate paid add-ons rather than included channels, so a genuinely multi-channel campaign costs more than the base email price suggests.
  • Its main structural advantage, native Zoho ecosystem integration, does not benefit a buyer using a non-Zoho CRM or helpdesk, who gets no more from Zoho Campaigns than from a specialist alternative.
  • Support responsiveness reflects Zoho's broad, lower-touch model across its whole portfolio rather than dedicated email marketing expertise.

Pricing, plan by plan

GetResponse

Free
  • Starter$16/month
    • For small lists: 1,000 contacts at €16/month
    • Scales to 100,000 contacts at €469/month
    • AI-powered email marketing
  • Marketer$54/month
    • Starting at €54/month for 500 contacts
    • Scales to €519/month for 100,000 contacts
    • Unlimited automation workflows
  • Creator$62/month
    • Starting at €62/month for 500 contacts
    • Scales to €599/month for 100,000 contacts
    • Webinars
  • Enterprise$null/custom
    • Custom pricing based on list size
    • SMS marketing
    • Dedicated support

Zoho Campaigns

Free
  • Forever FreeFree
    • Up to 2,000 contacts
    • 6,000 emails per month
    • 5 users, basic templates and reporting
  • Standard$undefined/month
    • Starts at 500 contacts, scales to 100,000
    • Unlimited email sends
    • A/B testing and priority support
  • Professional$undefined/month
    • Starts at 500 contacts, scales to 500,000
    • Unlimited email sends
    • Advanced segmentation, dynamic content, custom roles and webhooks

Which should you pick?

Choose GetResponse if

  • You want to start without paying.
GetResponse review

Choose Zoho Campaigns if

  • You need drag-and-drop email builder.
  • You want to start without paying.
  • You also want zoho crm integration.
Zoho Campaigns review

Questions people ask

Is GetResponse or Zoho Campaigns better?
Neither clearly leads. GetResponse starts at Free and Zoho Campaigns at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetResponse or Zoho Campaigns?
GetResponse starts at Free and Zoho Campaigns at Free.
Does GetResponse or Zoho Campaigns run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use GetResponse for free?
Both have a free tier, so you can try either at no cost before committing.
What is GetResponse best used for?
GetResponse is most often used for recovering lost sales from abandoned shopping carts automatically, monetizing online courses with zero transaction fees to creators, charging subscriptions for premium newsletters from independent writers, coordinating promotional campaigns across sales funnels and channels. Of those, recovering lost sales from abandoned shopping carts automatically and monetizing online courses with zero transaction fees to creators are not what Zoho Campaigns is typically brought in for.
What can GetResponse do that Zoho Campaigns cannot?
Zoho Campaigns covers Drag-and-drop email builder, Zoho CRM integration, A/B testing, Advanced segmentation.

Answered from the vendors’ own pages

GetResponse: How much does GetResponse cost?

GetResponse pricing ranges from €16 per month for the Starter plan with 1,000 contacts to €469 per month for 100,000 contacts. Plans scale based on contact list size.

Source
Zoho Campaigns: Is the free tier good enough for real use, or just a trial?

It is a real, ongoing free tier for up to 2,000 contacts and 6,000 emails a month, not a time-limited trial.

GetResponse: Does GetResponse offer a discount for annual billing?

Customers who pay yearly instead of monthly save an additional 18% on their subscription cost across all plan tiers.

Source
Zoho Campaigns: Does it integrate with non-Zoho CRMs?

Yes via Zapier and other connectors, but the native, no-extra-fee integration advantage is specific to other Zoho products.

GetResponse: Does GetResponse offer special pricing for nonprofits?

GetResponse provides a 50% discount on monthly plans for charities and NGOs.

Source
Zoho Campaigns: Are WhatsApp and SMS included?

No, they are separately purchased add-ons alongside the email plan.

GetResponse: Is there a free trial for GetResponse?

GetResponse offers a free 14-day trial with full access to premium features.

Source
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