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Email Marketing · head to head

Brevo vs Moosend

Brevo logo

Brevo

Email Marketing

Email, SMS, and CRM in one platform

From
Free
Rated
-
Full reviewWebsite
Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Brevo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brevo and Moosend actually diverge.

Attributes where Brevo and Moosend differ
AttributeBrevoMoosend
Starting priceFreeOn request
Pricing modelfreemiumPer month by contact count
Free tierYesNo
PlatformsWebWeb, API

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brevo

Nothing recorded that Moosend does not also cover.

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Brevo

  • Email marketing campaigns with drag-and-drop editornot Moosend
  • SMS and WhatsApp multichannel messagingnot Moosend
  • Customer loyalty program managementnot Moosend
  • Transactional email and API-triggered messagingnot Moosend

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Brevo
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Brevo
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Brevo
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Brevo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brevo

  • Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Pricing, plan by plan

Brevo

Free

No published plan breakdown. See the Brevo review.

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Which should you pick?

Choose Brevo if

  • You want to start without paying.
Brevo review

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Questions people ask

Is Brevo or Moosend better?
Neither clearly leads. Brevo starts at Free and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brevo or Moosend?
Brevo has a free tier; the other does not. Paid plans start at Free for Brevo and On request for Moosend.
Does Brevo or Moosend run on more platforms?
Brevo runs on Web. Moosend runs on Web, API.
Can I use Brevo for free?
Yes. Brevo has a free tier, so you can try it without paying. Moosend starts at On request.
What is Brevo best used for?
Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what Moosend is typically brought in for.
What can Brevo do that Moosend cannot?
Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.

Answered from the vendors’ own pages

Brevo: Does Brevo offer a free plan?

Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.

Source
Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

Brevo: What pricing model does Brevo use?

Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.

Source
Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

Brevo: What channels does Brevo support?

Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.

Source
Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

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