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Email Marketing · head to head

Campaign Monitor vs Moosend

Campaign Monitor logo

Campaign Monitor

Email Marketing

Email marketing platform priced by contact tier, with unlimited sends only from the mid tier up

From
On request
Rated
-
Full reviewWebsite
Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Campaign Monitor the Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • They diverge on capability: Campaign Monitor covers List segmentation, Moosend covers All features at every tier.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Campaign Monitor and Moosend actually diverge.

Attributes where Campaign Monitor and Moosend differ
AttributeCampaign MonitorMoosend
Pricing modelPer month by contact tier and plan levelPer month by contact count
PlatformsWebWeb, API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Campaign Monitor

  • List segmentation
  • Send-time optimisation
  • Multi-brand management

Only in Moosend

  • All features at every tier
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking
  • A/B testing
  • Reporting

Both cover

  • Drag-and-drop email builder
  • Automation workflows
  • Landing pages and forms

What people use each for

The jobs each tool is most often brought in to do.

Campaign Monitor

  • A small marketing team wanting straightforward campaign design and automation without a full martech stacknot Moosend
  • A business with a list under a few thousand contacts and infrequent sends, where the Lite tier's cap is not a real constraintnot Moosend
  • An agency managing multiple brands wanting Enterprise-tier multi-brand account managementnot Moosend
  • A team wanting a bundled website builder alongside email on the Premier tiernot Moosend

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Campaign Monitor
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Campaign Monitor
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Campaign Monitor
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Campaign Monitor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Campaign Monitor

  • The Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.
  • Unlimited sending only starts at the Essentials tier, so the cheap headline Lite price is not comparable to competitors that offer unlimited sends at their entry tier.
  • Its e-commerce-specific automation (abandoned cart flows, predictive segments) is less developed than Klaviyo's, making it a weaker fit for retail-heavy senders.
  • As part of the Marigold group alongside Sailthru and other acquired brands, product roadmap priority is shared across a portfolio rather than dedicated solely to Campaign Monitor.
  • Pricing multiplies on two axes, contact tier and plan level, so estimating total cost requires checking both dimensions rather than a single number.

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Pricing, plan by plan

Campaign Monitor

On request
  • Lite$undefined/month
    • Monthly send cap of 2,500 emails regardless of list size
    • Basic campaign and template tools
    • Priced by contact tier from under 500 to 50,000+
  • Essentials$undefined/month
    • Unlimited monthly email sends
    • Priority support
    • Priced by contact tier from under 500 to 50,000+
  • Premier$undefined/month
    • Unlimited monthly email sends
    • Premier-level phone support
    • Drag-and-drop website builder included
  • Enterprise$undefined/year
    • Custom quote
    • Multi-brand account management
    • Dedicated account manager, SOC2 and GDPR-aligned security

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Which should you pick?

Choose Campaign Monitor if

  • You need list segmentation.
  • You also want send-time optimisation.
Campaign Monitor review

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want segmentation.
Moosend review

Questions people ask

Is Campaign Monitor or Moosend better?
Neither clearly leads. Campaign Monitor starts at On request and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Campaign Monitor or Moosend?
Campaign Monitor starts at On request and Moosend at On request.
Does Campaign Monitor or Moosend run on more platforms?
Campaign Monitor runs on Web. Moosend runs on Web, API.
What is Campaign Monitor best used for?
Campaign Monitor is most often used for a small marketing team wanting straightforward campaign design and automation without a full martech stack, a business with a list under a few thousand contacts and infrequent sends, where the lite tier's cap is not a real constraint, an agency managing multiple brands wanting enterprise-tier multi-brand account management, a team wanting a bundled website builder alongside email on the premier tier. Of those, a small marketing team wanting straightforward campaign design and automation without a full martech stack and a business with a list under a few thousand contacts and infrequent sends, where the lite tier's cap is not a real constraint are not what Moosend is typically brought in for.
What can Campaign Monitor do that Moosend cannot?
Campaign Monitor covers List segmentation, Send-time optimisation, Multi-brand management. Moosend covers All features at every tier, Segmentation, SMTP relay, Credit model. Both handle Drag-and-drop email builder, Automation workflows, Landing pages and forms.

Answered from the vendors’ own pages

Campaign Monitor: Does the cheapest plan include unlimited sends?

No. Lite caps monthly sends at 2,500 emails regardless of list size; unlimited sending starts at the Essentials tier.

Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

Campaign Monitor: Who owns Campaign Monitor?

Marigold, a marketing technology group that also owns Sailthru and other acquired email and loyalty platforms.

Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

Campaign Monitor: Is there a free plan?

A 30-day free trial with a 500-contact limit is available, but there is no permanent free tier.

Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

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