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Email Marketing · head to head

SAP Emarsys vs Moosend

SAP Emarsys logo

SAP Emarsys

Email Marketing

Retail-focused engagement platform now sold and contracted through SAP

From
On request
Rated
-
Full reviewWebsite
Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SAP Emarsys core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • They diverge on capability: SAP Emarsys covers Tactics library, Moosend covers All features at every tier.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which SAP Emarsys and Moosend actually diverge.

Attributes where SAP Emarsys and Moosend differ
AttributeSAP EmarsysMoosend
Pricing modelquotePer month by contact count
PlatformsWeb, iOS, Android, REST APIWeb, API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SAP Emarsys

  • Tactics library
  • Cross-channel campaigns
  • Smart Insight
  • Predict
  • Loyalty
  • SAP Commerce integration

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking

What people use each for

The jobs each tool is most often brought in to do.

SAP Emarsys

  • A retailer that needs standard lifecycle programmes live in weeks rather than building them from scratchnot Moosend
  • An SAP Commerce Cloud customer that wants engagement contracted on the same paper as the commerce platformnot Moosend
  • Consolidating email, SMS, push and paid audience suppression for a catalogue retailernot Moosend
  • Teams that want per-programme revenue reporting without building attribution logic themselvesnot Moosend

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot SAP Emarsys
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot SAP Emarsys
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot SAP Emarsys
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot SAP Emarsys

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SAP Emarsys

  • Core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.
  • Licensing counts stored contacts, so a database retained for years costs money every month regardless of whether those contacts are still mailable.
  • Since the SAP acquisition, contracting and support escalation follow SAP processes, which lengthens procurement noticeably for buyers who are not already SAP customers.
  • The product is built around retail patterns, so B2B, media and subscription use cases sit awkwardly on a data model designed for orders and products.
  • Implementation normally involves a partner and runs to a quarter, so the speed advantage of the tactics library only applies after the integration work is finished.

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Pricing, plan by plan

SAP Emarsys

On request
  • SAP Emarsys Customer Engagement$undefined/year
    • Licensed on stored contact volume with send allowances
    • Smart Insight, Predict and Loyalty modules licensed separately
    • Annual contract through SAP procurement

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Which should you pick?

Choose SAP Emarsys if

  • You need tactics library.
  • You work on Web, iOS, Android, REST API.
  • You also want cross-channel campaigns.
SAP Emarsys review

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Questions people ask

Is SAP Emarsys or Moosend better?
Neither clearly leads. SAP Emarsys starts at On request and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SAP Emarsys or Moosend?
SAP Emarsys starts at On request and Moosend at On request.
Does SAP Emarsys or Moosend run on more platforms?
SAP Emarsys runs on Web, iOS, Android, REST API. Moosend runs on Web, API.
What is SAP Emarsys best used for?
SAP Emarsys is most often used for a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch, an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform, consolidating email, sms, push and paid audience suppression for a catalogue retailer, teams that want per-programme revenue reporting without building attribution logic themselves. Of those, a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch and an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform are not what Moosend is typically brought in for.
What can SAP Emarsys do that Moosend cannot?
SAP Emarsys covers Tactics library, Cross-channel campaigns, Smart Insight, Predict. Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.

Answered from the vendors’ own pages

SAP Emarsys: Do we need to be an SAP customer?

No, it is sold standalone. But the contracting, legal and support processes are SAP processes, which is a real cost for smaller buyers.

Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

SAP Emarsys: What is actually included in the base licence?

Contacts, channels and the tactics library. Smart Insight, Predict and Loyalty are commonly assumed to be included and are not.

Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

SAP Emarsys: Is it suited to B2B?

Not really. The data model and the tactic library assume retail orders, products and repeat purchase behaviour.

Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

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