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Email Marketing · head to head

AWeber vs Moosend

AWeber logo

AWeber

Email Marketing

Email marketing and automation for small business

From
Free
Rated
-
Full reviewWebsite
Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only AWeber has a free tier, so it costs nothing to try first.
  • Each has a real cost: AWeber pricing varies based on subscriber count; must contact for exact rates; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AWeber and Moosend actually diverge.

Attributes where AWeber and Moosend differ
AttributeAWeberMoosend
Starting priceFreeOn request
Pricing modelfreemiumPer month by contact count
Free tierYesNo
PlatformsWebWeb, API

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AWeber

Nothing recorded that Moosend does not also cover.

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking

What people use each for

The jobs each tool is most often brought in to do.

AWeber

  • Growing subscriber lists through landing pagesnot Moosend
  • Automating follow-up sequences from behavior triggersnot Moosend
  • Selling digital products through integrated storefrontsnot Moosend
  • Processing payments in 100+ currenciesnot Moosend

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot AWeber
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot AWeber
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot AWeber
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot AWeber

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWeber

  • Pricing varies based on subscriber count; must contact for exact rates
  • Late payment charge of $25 plus 1.5% monthly interest on outstanding balances
  • Data deleted 20 days after payment due date if unpaid

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Pricing, plan by plan

AWeber

Free
  • Lite$15/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 10x subscriber count per month
  • Plus$30/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 12x subscriber count per month
  • Done For You Service$30/month
    • One-time setup fee: $79
    • 14-day free trial

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Which should you pick?

Choose AWeber if

  • You want to start without paying.
AWeber review

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Questions people ask

Is AWeber or Moosend better?
Neither clearly leads. AWeber starts at Free and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWeber or Moosend?
AWeber has a free tier; the other does not. Paid plans start at Free for AWeber and On request for Moosend.
Does AWeber or Moosend run on more platforms?
AWeber runs on Web. Moosend runs on Web, API.
Can I use AWeber for free?
Yes. AWeber has a free tier, so you can try it without paying. Moosend starts at On request.
What is AWeber best used for?
AWeber is most often used for growing subscriber lists through landing pages, automating follow-up sequences from behavior triggers, selling digital products through integrated storefronts, processing payments in 100+ currencies. Of those, growing subscriber lists through landing pages and automating follow-up sequences from behavior triggers are not what Moosend is typically brought in for.
What can AWeber do that Moosend cannot?
Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.

Answered from the vendors’ own pages

AWeber: How much does AWeber cost?

AWeber offers a free tier with unlimited basic access. Paid plans start at $15 per month for Lite and $30 per month for Plus, with pricing varying based on subscriber count. All plans include a 14-day free trial.

Source
Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

AWeber: What are the current promotions for AWeber?

AWeber is offering promotional pricing: $79 for email marketing launch (87% off regular $599 price) or $1 for setup (marked down from $599) for a limited time.

Source
Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

AWeber: What fees and charges does AWeber assess for payment issues?

Returned check fee is $25. Late payment charge is $25 plus 1.5% per month interest on outstanding balances. Service interruption billing for spam violations is $50.00 per hour. Payment default occurs if unpaid within 20 days after invoice date.

Source
Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

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