Softwr

Email Marketing · head to head

EmailOctopus vs Moosend

EmailOctopus logo

EmailOctopus

Email Marketing

Affordable email marketing

From
Free
Rated
-
Full reviewWebsite
Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only EmailOctopus has a free tier, so it costs nothing to try first.
  • Each has a real cost: EmailOctopus free tier limited to 2,500 subscribers; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which EmailOctopus and Moosend actually diverge.

Attributes where EmailOctopus and Moosend differ
AttributeEmailOctopusMoosend
Starting priceFreeOn request
Pricing modelfreemiumPer month by contact count
Free tierYesNo
PlatformsWebWeb, API

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EmailOctopus

Nothing recorded that Moosend does not also cover.

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking

What people use each for

The jobs each tool is most often brought in to do.

EmailOctopus

  • Building email lists with unlimited landing pagesnot Moosend
  • Team collaboration on email campaignsnot Moosend
  • Automated subscriber onboarding flowsnot Moosend
  • Multi-user email campaign managementnot Moosend

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot EmailOctopus
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot EmailOctopus
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot EmailOctopus
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot EmailOctopus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EmailOctopus

  • Free tier limited to 2,500 subscribers
  • Free tier requires EmailOctopus branding on emails
  • Free tier reports only retained 30 days

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Pricing, plan by plan

EmailOctopus

Free
  • StarterFree
    • Up to 2,500 subscribers
    • 10,000 monthly emails
    • 1 user account
  • Pro$9/month
    • Unlimited subscribers
    • 10,000 monthly emails
    • Unlimited user accounts

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Which should you pick?

Choose EmailOctopus if

  • You want to start without paying.
EmailOctopus review

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Questions people ask

Is EmailOctopus or Moosend better?
Neither clearly leads. EmailOctopus starts at Free and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EmailOctopus or Moosend?
EmailOctopus has a free tier; the other does not. Paid plans start at Free for EmailOctopus and On request for Moosend.
Does EmailOctopus or Moosend run on more platforms?
EmailOctopus runs on Web. Moosend runs on Web, API.
Can I use EmailOctopus for free?
Yes. EmailOctopus has a free tier, so you can try it without paying. Moosend starts at On request.
What is EmailOctopus best used for?
EmailOctopus is most often used for building email lists with unlimited landing pages, team collaboration on email campaigns, automated subscriber onboarding flows, multi-user email campaign management. Of those, building email lists with unlimited landing pages and team collaboration on email campaigns are not what Moosend is typically brought in for.
What can EmailOctopus do that Moosend cannot?
Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.

Answered from the vendors’ own pages

EmailOctopus: Is there a free version of EmailOctopus?

Yes, EmailOctopus offers a free plan supporting up to 2,500 subscribers with 10,000 monthly emails. The free tier includes EmailOctopus branding on emails and reports are retained for only 30 days. The Pro plan starts at $9/month for unlimited subscribers.

Source
Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

EmailOctopus: What discount does EmailOctopus offer for annual billing?

EmailOctopus offers 10% savings when you pay annually versus monthly. Nonprofits receive an additional 20% lifetime discount on all plans.

Source
Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

EmailOctopus: Are there any long-term contracts required?

No, EmailOctopus has no long-term contracts. You can cancel your plan anytime and switch between monthly and yearly billing options.

Source
Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

EmailOctopus: How many users can access one EmailOctopus account?

The free Starter plan includes 1 user. The Pro plan includes unlimited user accounts at no additional cost.

Source
Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

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