Softwr

Email Marketing · head to head

Flodesk vs Moosend

Flodesk logo

Flodesk

Email Marketing

Email marketing built for creators and small business

From
Free
Rated
-
Full reviewWebsite
Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Flodesk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flodesk variable pricing per subscriber with no clear rate card; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Flodesk and Moosend actually diverge.

Attributes where Flodesk and Moosend differ
AttributeFlodeskMoosend
Starting priceFreeOn request
Pricing modelfreemiumPer month by contact count
Free tierYesNo
PlatformsWebWeb, API

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flodesk

Nothing recorded that Moosend does not also cover.

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Flodesk

  • Designers creating branded emails without external design softwarenot Moosend
  • Content creators building automations with high form conversionnot Moosend
  • Small entrepreneurs consolidating multiple email tool costsnot Moosend
  • Membership businesses processing recurring payments through checkoutnot Moosend

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Flodesk
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Flodesk
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Flodesk
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Flodesk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flodesk

  • Variable pricing per subscriber with no clear rate card
  • Prices scale based on subscriber count and can vary significantly within each tier

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Pricing, plan by plan

Flodesk

Free
  • FreeFree
    • Unlimited active subscribers
    • Forms, landing pages, audience segmentation
    • Email sending with analytics
  • Lite$0.25/month
    • Up to 25,000 subscribers
    • Unlimited email sends
    • Email analytics
  • Pro$0.28/month
    • Up to 255,000 subscribers
    • Unlimited workflows
    • Advanced analytics
  • Everything$0.54/month
    • Up to 255,000 subscribers
    • Unlimited integrated checkouts
    • Sales pages, subscriptions, payment plans

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Which should you pick?

Choose Flodesk if

  • You want to start without paying.
Flodesk review

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Questions people ask

Is Flodesk or Moosend better?
Neither clearly leads. Flodesk starts at Free and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flodesk or Moosend?
Flodesk has a free tier; the other does not. Paid plans start at Free for Flodesk and On request for Moosend.
Does Flodesk or Moosend run on more platforms?
Flodesk runs on Web. Moosend runs on Web, API.
Can I use Flodesk for free?
Yes. Flodesk has a free tier, so you can try it without paying. Moosend starts at On request.
What is Flodesk best used for?
Flodesk is most often used for designers creating branded emails without external design software, content creators building automations with high form conversion, small entrepreneurs consolidating multiple email tool costs, membership businesses processing recurring payments through checkout. Of those, designers creating branded emails without external design software and content creators building automations with high form conversion are not what Moosend is typically brought in for.
What can Flodesk do that Moosend cannot?
Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.

Answered from the vendors’ own pages

Flodesk: How much does Flodesk cost?

Flodesk offers a free plan and four paid plans with variable pricing based on subscriber count. Lite ranges from $0.25 to $25 per month, Pro from $0.28 to $1,457 per month, and Everything from $0.54 to $1,766 per month for up to 255,000 subscribers.

Source
Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

Flodesk: Is there a free version of Flodesk?

Yes, Flodesk offers a free plan that includes forms, landing pages, audience segmentation, and unlimited email sending to unlimited active subscribers.

Source
Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

Flodesk: Does Flodesk offer annual billing discounts?

Annual plans offer 1 month free compared to monthly billing, providing a discount for customers who commit to annual subscriptions.

Source
Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

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