Email Marketing · head to head
Omnisend vs OneSignal
Omnisend
Email Marketing
Email, SMS and push marketing automation for ecommerce
- From
- On request
- Rated
- -
O
OneSignal
Telecommunications
Customer engagement and messaging, without the complexity
- From
- Free
- Rated
- -
The short version
- Only OneSignal has a free tier, so it costs nothing to try first.
- Each has a real cost: Omnisend free plan caps at 250 contacts and 500 emails per month; OneSignal free plan email sends cap at 10,000 per month and web push is capped at 10,000 subscribers per send, per onesignal.com/pricing (Aug 2026)
Where they differ
Only the attributes on which Omnisend and OneSignal actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated).
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Omnisend
- Free plan caps at 250 contacts and 500 emails per month
- Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
- SMS is billed separately starting at $0.007 per message and varies by country and volume
- Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale
OneSignal
- Free plan email sends cap at 10,000 per month and web push is capped at 10,000 subscribers per send, per onesignal.com/pricing (Aug 2026)
- Professional and Enterprise plans require custom annual contracts with no published rate, per onesignal.com; SMS/RCS messaging and dedicated IPs are gated behind the Professional tier
Pricing, plan by plan
Omnisend
On requestNo published plan breakdown. See the Omnisend review.
OneSignal
FreeNo published plan breakdown. See the OneSignal review.
Which should you pick?
Choose Omnisend if
Nothing in the data separates Omnisend from OneSignal on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Omnisend or OneSignal better?
- Neither clearly leads. Omnisend starts at On request and OneSignal at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Omnisend or OneSignal?
- OneSignal has a free tier; the other does not. Paid plans start at On request for Omnisend and Free for OneSignal.
- Does Omnisend or OneSignal run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use OneSignal for free?
- Yes. OneSignal has a free tier, so you can try it without paying. Omnisend starts at On request.
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