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OneSignal

Customer engagement and messaging, without the complexity

As of 29 August 2026, OneSignal is free to use. OneSignal is a push, email and SMS messaging platform with a free tier and a Growth plan from $19 per month plus usage. Softwr lists it under Telecommunications.

Overview

What OneSignal does

OneSignal is a push, email and SMS messaging platform with a free tier and a Growth plan from $19 per month plus usage.

What people use it for

  • Sending push notifications to mobile app users when orders ship
  • Triggering email confirmations based on form submission events
  • Creating multi-step SMS and email journeys for onboarding users
  • Sending in-app messages to users abandoning checkout flows

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about OneSignal.

  • Free plan email sends cap at 10,000 per month and web push is capped at 10,000 subscribers per send, per onesignal.com/pricing (Aug 2026)
  • Professional and Enterprise plans require custom annual contracts with no published rate, per onesignal.com; SMS/RCS messaging and dedicated IPs are gated behind the Professional tier

Cross-shopped

What people choose instead of OneSignal

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What OneSignal costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • 10,000 free email sends/month
  • Unlimited mobile push
  • Basic analytics and automation
  • Max 1 active journey, 2 message steps

Growth

$19 /mo

  • Base platform fee plus usage costs
  • Mobile push: $0.012 per monthly active user
  • Web push: $0.004 per subscriber
  • Email: 20,000 free sends/month, then $1.50 per 1,000
  • Unlimited in-app messaging
  • 3 active journeys, 6 message steps

Professional

On request

  • Custom annual pricing
  • All Growth features plus SMS/RCS messaging
  • 24/7 prioritized support
  • Dedicated IP for email available

Enterprise

On request

  • Custom annual pricing
  • Unlimited personalization
  • Dedicated success manager
  • 2-Year Reporting History
  • SLA available

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does OneSignal cost?

OneSignal offers a free tier with 10,000 free email sends/month and unlimited mobile push. Growth plan starts at $19/month plus usage-based charges for mobile push ($0.012 per monthly active user) and web push ($0.004 per subscriber).

Source
Does OneSignal offer a free version?

Yes, OneSignal's free plan includes 10,000 free email sends per month, unlimited mobile push, basic analytics and automation, with up to 1 active journey and 2 message steps.

Source
What are OneSignal's email costs beyond the free tier?

After the 20,000 free email sends/month included in the Growth plan, OneSignal charges $1.50 per 1,000 additional emails.

Source
What is included in the Professional plan?

OneSignal's Professional plan includes custom annual pricing, all Growth features plus SMS/RCS messaging, 24/7 prioritized support, and optional dedicated IP for email.

Source
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Softwr does not host reviews and shows no star rating for OneSignal, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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