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CRM · head to head

Folk vs Woodpecker

Folk logo

Folk

CRM

The CRM that works for you, not the other way around

From
Free
Rated
-
Full reviewWebsite
Woodpecker logo

Woodpecker

CRM

Cold email and LinkedIn outreach automation platform with pay-per-use pricing

From
$7/month
Rated
-
Full reviewWebsite

The short version

  • Only Folk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Folk no native mobile app, only works through mobile browser which is not optimized for phones; Woodpecker linkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • They diverge on capability: Folk covers Contact management, Woodpecker covers Cold email sequencing.

Where they differ

Only the attributes on which Folk and Woodpecker actually diverge.

Attributes where Folk and Woodpecker differ
AttributeFolkWoodpecker
Starting priceFree$7/month
Pricing modelUnknownusage-based
Free tierYesNo
PlatformsWebweb, api
Founded20202015

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters

Only in Woodpecker

  • Cold email sequencing
  • Email verification
  • Deliverability warm-up
  • Lead Finder
  • Agency panel
  • API and integrations

What people use each for

The jobs each tool is most often brought in to do.

Folk

  • Contact managementnot Woodpecker
  • Sales outreachnot Woodpecker
  • Networkingnot Woodpecker
  • Recruitmentnot Woodpecker
  • Investor relationsnot Woodpecker

Woodpecker

  • Running personalized one-to-one cold email campaignsnot Folk
  • Agencies managing outreach across multiple client accountsnot Folk
  • Verifying catch-all email addresses before sendingnot Folk
  • Adding LinkedIn outreach on top of an existing email campaignnot Folk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

Woodpecker

  • LinkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • Pay-per-contacted-prospect pricing can be harder to predict than flat per-seat plans at high volume.
  • Exceeding the contacted-prospect limit halts new sends until the plan is topped up.
  • Lacks the built-in calling/SMS channels that some multichannel competitors offer.

Pricing, plan by plan

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

Woodpecker

$7/month
  • Pay-per-use$7/month
    • $7 per 100 contacted prospects
    • Unlimited team members and email accounts
    • 4 warm-ups monthly

Which should you pick?

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.
Folk review

Choose Woodpecker if

  • You need cold email sequencing.
  • You work on web, api.
  • You also want email verification.
Woodpecker review

Questions people ask

Is Folk or Woodpecker better?
Neither clearly leads. Folk starts at Free and Woodpecker at $7/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Folk or Woodpecker?
Folk has a free tier; the other does not. Paid plans start at Free for Folk and $7/month for Woodpecker.
Does Folk or Woodpecker run on more platforms?
Folk runs on Web. Woodpecker runs on web, api.
Can I use Folk for free?
Yes. Folk has a free tier, so you can try it without paying. Woodpecker starts at $7/month.
What is Folk best used for?
Folk is most often used for contact management, sales outreach, networking, recruitment. Of those, contact management and sales outreach are not what Woodpecker is typically brought in for.
What can Folk do that Woodpecker cannot?
Folk covers Contact management, Email tracking, Mail merge, Chrome extension. Woodpecker covers Cold email sequencing, Email verification, Deliverability warm-up, Lead Finder.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
Woodpecker: What does Woodpecker cost?

Woodpecker charges $7 per 100 contacted prospects per month (discounted heavily on annual billing), with add-ons like LinkedIn outreach at $29/month per account and extra warm-ups at $5/month each.

Source
Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
Woodpecker: Is there a free plan, and what are its limits?

Woodpecker offers a 14-day free trial with full features, capped at 14 days or 100 emails sent, whichever comes first; the trial can be extended by contacting support.

Source
Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
Woodpecker: How is usage metered?

Usage is metered by the number of prospects contacted per month; exceeding the plan's contacted-prospect limit halts new email sends, and exceeding the stored prospect limit prevents adding new leads.

Source
Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
Woodpecker: What does Woodpecker integrate with?

Woodpecker integrates with Pipedrive, HubSpot, Zoho, Calendly, Zapier, Google Sheets, and offers an API, CLI, webhooks and an MCP server for custom workflows.

Source
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