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CRM · head to head

Keap vs SoftSync AI

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Free plan
No
Full reviewWebsite
SoftSync AI logo

SoftSync AI

CRM

AI CRM + meeting assistant for founders

From
$29/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; SoftSync AI the Trust Centre describes ISO 27001 and SOC 2 Type II as "alignment" rather than certification, with documentation available on request (checked November 2026).
  • They diverge on capability: Keap covers Contact management, SoftSync AI covers Flexible CRM records.
  • Prices and features above were last checked on 12 November 2026.

Where they differ

Only the attributes on which Keap and SoftSync AI actually diverge.

Attributes where Keap and SoftSync AI differ
AttributeKeapSoftSync AI
PlatformsWeb, Ios, Androidweb
Founded2000Unknown

Identical on both: starting price ($29/month), pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in SoftSync AI

  • Flexible CRM records
  • Bot-free Note Taker
  • MCP server
  • AI Assistant and Autopilot
  • REST API
  • Email, campaigns and SMS
  • Booking, documents and e-signature
  • Lead database and Chrome extension

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot SoftSync AI
  • Marketing automationnot SoftSync AI
  • Sales pipeline managementnot SoftSync AI

SoftSync AI

  • Founder-led sales where meetings, follow-ups and the pipeline need to live in one recordnot Keap
  • Turning call notes into CRM updates without a meeting bot in the callnot Keap
  • Letting Claude or ChatGPT read and update CRM records over MCPnot Keap
  • Replacing a separate booking tool, note taker, e-signature app and spreadsheet CRM for a small teamnot Keap
  • Moving off a Notion or spreadsheet CRM while keeping custom fields and stagesnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

SoftSync AI

  • The Trust Centre describes ISO 27001 and SOC 2 Type II as "alignment" rather than certification, with documentation available on request (checked November 2026).
  • Pro caps a workspace at 5 team members and 1 mailbox per user, so a team of six has to move to Business at $59 a seat billed yearly.
  • No free plan appears on the pricing page despite the homepage's "Start free" wording, and the Get access button leads to a demo booking page; trial terms are only shown at checkout.
  • The Note Taker is a desktop app for Mac and Windows only; no mobile or Linux capture is described.
  • The documentation and support URLs the vendor supplied (softsync.ai/docs and softsync.ai/support) returned 404 on 12 November 2026; the help centre lives at /resources/your-guide.

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

SoftSync AI

$29/month
  • Pro$29/month
    • $29 a seat a month billed yearly, $39 billed monthly
    • Up to 5 team members per workspace
    • Flexible records, custom objects and fields
  • Business$59/month
    • $59 a seat a month billed yearly, $79 billed monthly
    • Everything in Pro
    • Up to 25 team members and 5 mailbox connections per user
  • Enterprise$undefined/month
    • Custom pricing
    • Custom team member, record, mailbox and usage limits
    • Custom integrations and priority support

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose SoftSync AI if

  • You need flexible crm records.
  • You work on web.
  • You also want bot-free note taker.
SoftSync AI review

Questions people ask

Is Keap or SoftSync AI better?
Neither clearly leads. Keap starts at $29/month and SoftSync AI at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or SoftSync AI?
Keap starts at $29/month and SoftSync AI at $29/month.
Does Keap or SoftSync AI run on more platforms?
Keap runs on Web, Ios, Android. SoftSync AI runs on web.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what SoftSync AI is typically brought in for.
What can Keap do that SoftSync AI cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. SoftSync AI covers Flexible CRM records, Bot-free Note Taker, MCP server, AI Assistant and Autopilot.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
SoftSync AI: How much does SoftSync cost?

Pro is $29 a seat a month billed yearly or $39 monthly. Business is $59 a seat billed yearly or $79 monthly. Enterprise is custom priced. Prices exclude VAT.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
SoftSync AI: What is the difference between Pro and Business?

Both include the same CRM, meeting notes, AI Assistant, Autopilot, integrations, API and MCP access. Business raises capacity, from 5 to 25 team members and from 1 to 5 mailbox connections per user, and adds priority support and a workspace consultant.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
SoftSync AI: Does the SoftSync note taker join meetings as a bot?

No. It is a desktop app for Mac and Windows that captures microphone and system audio from the computer, then produces a transcript and editable summary you attach to a CRM record.

Source
SoftSync AI: Can Claude or ChatGPT work with SoftSync?

Yes. SoftSync runs an MCP server that lets Claude, ChatGPT or Codex search records and take actions within the user's permissions, and a REST API of about sixty endpoints for custom code.

Source
SoftSync AI: Is SoftSync SOC 2 or ISO 27001 certified?

The Trust Centre lists ISO 27001 and SOC 2 Type II as frameworks the company aligns with, alongside GDPR, CCPA and the EU AI Act, and offers documentation on request by emailing support. It does not state a completed certification.

Source
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