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CRM · head to head

Bigin vs SoftSync AI

Bigin logo

Bigin

CRM

Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself

From
Free
Free plan
Yes
Full reviewWebsite
SoftSync AI logo

SoftSync AI

CRM

AI CRM + meeting assistant for founders

From
$29/month
Free plan
No
Full reviewWebsite

The short version

  • Only Bigin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigin the plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.; SoftSync AI the Trust Centre describes ISO 27001 and SOC 2 Type II as "alignment" rather than certification, with documentation available on request (checked November 2026).
  • They diverge on capability: Bigin covers Multiple pipelines, SoftSync AI covers Flexible CRM records.
  • Prices and features above were last checked on 12 November 2026.

Where they differ

Only the attributes on which Bigin and SoftSync AI actually diverge.

Attributes where Bigin and SoftSync AI differ
AttributeBiginSoftSync AI
Starting priceFree$29/month
Pricing modelPer user per monthsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, macOS, watchOSweb

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigin

  • Multiple pipelines
  • Teampipes
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Mobile apps
  • Zoho ecosystem
  • Free onboarding

Only in SoftSync AI

  • Flexible CRM records
  • Bot-free Note Taker
  • MCP server
  • AI Assistant and Autopilot
  • REST API
  • Email, campaigns and SMS
  • Booking, documents and e-signature
  • Lead database and Chrome extension

What people use each for

The jobs each tool is most often brought in to do.

Bigin

  • A five-person sales team wants a real CRM for under 50 US dollars a month total and will never use the territory management or forecasting depth in Zoho CRM.not SoftSync AI
  • A business already running Zoho Books or Zoho Mail wants a CRM in the same account with native links rather than a bridged third-party tool.not SoftSync AI
  • A services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what Teampipes exists for, without buying a separate project tool.not SoftSync AI
  • A buyer evaluating Zoho CRM Standard should price Bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.not SoftSync AI

SoftSync AI

  • Founder-led sales where meetings, follow-ups and the pipeline need to live in one recordnot Bigin
  • Turning call notes into CRM updates without a meeting bot in the callnot Bigin
  • Letting Claude or ChatGPT read and update CRM records over MCPnot Bigin
  • Replacing a separate booking tool, note taker, e-signature app and spreadsheet CRM for a small teamnot Bigin
  • Moving off a Notion or spreadsheet CRM while keeping custom fields and stagesnot Bigin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigin

  • The plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.
  • Outgrowing Bigin means migrating to Zoho CRM, a different product with different objects and configuration, so the cheap start becomes a project later rather than a plan upgrade.
  • The free plan is one user with 500 records and no automation, which makes it a trial rather than a usable free tier of the kind Zoho CRM competitors offer.
  • Reporting and analytics are basic compared with Zoho CRM, with no serious forecasting, territory management or custom module building, so sales operations functions have nothing to work with.
  • Zoho runs two overlapping CRMs and has an obvious incentive to keep Bigin limited, so features that would make it a genuine competitor to Zoho CRM are unlikely to arrive however much customers ask.

SoftSync AI

  • The Trust Centre describes ISO 27001 and SOC 2 Type II as "alignment" rather than certification, with documentation available on request (checked November 2026).
  • Pro caps a workspace at 5 team members and 1 mailbox per user, so a team of six has to move to Business at $59 a seat billed yearly.
  • No free plan appears on the pricing page despite the homepage's "Start free" wording, and the Get access button leads to a demo booking page; trial terms are only shown at checkout.
  • The Note Taker is a desktop app for Mac and Windows only; no mobile or Linux capture is described.
  • The documentation and support URLs the vendor supplied (softsync.ai/docs and softsync.ai/support) returned 404 on 12 November 2026; the help centre lives at /resources/your-guide.

Pricing, plan by plan

Bigin

Free
  • FreeFree
    • One user only
    • 500 records
    • One pipeline
  • Express$7/month
    • Three pipelines
    • 50,000 records
    • 30 workflow automations
  • Premier$12/month
    • Five pipelines
    • 100,000 records
    • 50 workflow automations
  • Bigin 360$18/month
    • Fifteen pipelines
    • One million records
    • 100 workflow automations

SoftSync AI

$29/month
  • Pro$29/month
    • $29 a seat a month billed yearly, $39 billed monthly
    • Up to 5 team members per workspace
    • Flexible records, custom objects and fields
  • Business$59/month
    • $59 a seat a month billed yearly, $79 billed monthly
    • Everything in Pro
    • Up to 25 team members and 5 mailbox connections per user
  • Enterprise$undefined/month
    • Custom pricing
    • Custom team member, record, mailbox and usage limits
    • Custom integrations and priority support

Which should you pick?

Choose Bigin if

  • You need multiple pipelines.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, watchOS.
  • You also want teampipes.
Bigin review

Choose SoftSync AI if

  • You need flexible crm records.
  • You work on web.
  • You also want bot-free note taker.
SoftSync AI review

Questions people ask

Is Bigin or SoftSync AI better?
Neither clearly leads. Bigin starts at Free and SoftSync AI at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigin or SoftSync AI?
Bigin has a free tier; the other does not. Paid plans start at Free for Bigin and $29/month for SoftSync AI.
Does Bigin or SoftSync AI run on more platforms?
Bigin runs on Web, iOS, Android, macOS, watchOS. SoftSync AI runs on web.
Can I use Bigin for free?
Yes. Bigin has a free tier, so you can try it without paying. SoftSync AI starts at $29/month.
What is Bigin best used for?
Bigin is most often used for a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm., a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool., a services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what teampipes exists for, without buying a separate project tool., a buyer evaluating zoho crm standard should price bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.. Of those, a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm. and a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool. are not what SoftSync AI is typically brought in for.
What can Bigin do that SoftSync AI cannot?
Bigin covers Multiple pipelines, Teampipes, Built-in telephony, Email integration. SoftSync AI covers Flexible CRM records, Bot-free Note Taker, MCP server, AI Assistant and Autopilot.

Answered from the vendors’ own pages

Bigin: Is Bigin the same as Zoho CRM?

No. It is a separate, cheaper product on its own domain with its own pricing, aimed at small businesses, and it is deliberately capped so it does not compete with Zoho CRM.

SoftSync AI: How much does SoftSync cost?

Pro is $29 a seat a month billed yearly or $39 monthly. Business is $59 a seat billed yearly or $79 monthly. Enterprise is custom priced. Prices exclude VAT.

Source
Bigin: How much cheaper is it?

Express is 7 US dollars per user per month annually against Zoho CRM Standard at a higher rate, and the gap widens against the upper Zoho CRM tiers.

SoftSync AI: What is the difference between Pro and Business?

Both include the same CRM, meeting notes, AI Assistant, Autopilot, integrations, API and MCP access. Business raises capacity, from 5 to 25 team members and from 1 to 5 mailbox connections per user, and adds priority support and a workspace consultant.

Source
Bigin: What happens when I outgrow the pipeline limits?

You move up a Bigin tier to five or fifteen pipelines, and beyond that you migrate to Zoho CRM, which is a data and configuration migration rather than a switch.

SoftSync AI: Does the SoftSync note taker join meetings as a bot?

No. It is a desktop app for Mac and Windows that captures microphone and system audio from the computer, then produces a transcript and editable summary you attach to a CRM record.

Source
Bigin: Is the free plan usable?

Only for one person with a very small contact list. It is one user, 500 records, one pipeline and no automation.

SoftSync AI: Can Claude or ChatGPT work with SoftSync?

Yes. SoftSync runs an MCP server that lets Claude, ChatGPT or Codex search records and take actions within the user's permissions, and a REST API of about sixty endpoints for custom code.

Source
SoftSync AI: Is SoftSync SOC 2 or ISO 27001 certified?

The Trust Centre lists ISO 27001 and SOC 2 Type II as frameworks the company aligns with, alongside GDPR, CCPA and the EU AI Act, and offers documentation on request by emailing support. It does not state a completed certification.

Source
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