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HubSpot CRM vs Zapier

HubSpot CRM logo

HubSpot CRM

Software

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Zapier logo

Zapier

Software

Automate your work across 7,000+ app integrations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier; Zapier the free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • They diverge on capability: HubSpot CRM covers Contact management, Zapier covers App integrations.

Where they differ

Only the attributes on which HubSpot CRM and Zapier actually diverge.

Attributes where HubSpot CRM and Zapier differ
AttributeHubSpot CRMZapier
Pricing modelfreemiumusage-based
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Api
Founded20062011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • GitHub
  • Zapier
  • Google Workspace

Only in Zapier

  • App integrations
  • Workflow automation
  • Trigger-based actions
  • Multi-step Zaps
  • Data formatting
  • Conditional logic
  • Error handling
  • Team collaboration

Both cover

  • Slack
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Video Conferencingnot Zapier
  • Team Collaborationnot Zapier
  • Project Managementnot Zapier

Zapier

  • Lead managementnot HubSpot CRM
  • Data synchronizationnot HubSpot CRM
  • Email automationnot HubSpot CRM
  • Social media postingnot HubSpot CRM
  • Customer onboardingnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

Zapier

  • The free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • Multi-step Zaps, filters, paths, webhooks and the formatter all require a paid plan
  • Premium app connectors are withheld from the free plan
  • Free Zaps poll for new data every 15 minutes against 2 minutes on Professional and 1 minute on Team
  • Paying monthly rather than annually costs 50 percent more, so the 2,000-task Professional plan is $73.50 a month instead of $49

Pricing, plan by plan

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

Zapier

Free
  • FreeFree
    • 100 tasks/month
    • 5 Zaps
    • Two-step Zaps
  • Starter$19.99/month
    • 750 tasks/month
    • 20 Zaps
    • Multi-step Zaps
  • Professional$49/month
    • 2,000 tasks/month
    • Unlimited Zaps
    • Custom logic

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Zapier if

  • You need app integrations.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want workflow automation.
Zapier review

Questions people ask

Is HubSpot CRM or Zapier better?
Neither clearly leads. HubSpot CRM starts at Free and Zapier at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Zapier?
HubSpot CRM starts at Free and Zapier at Free.
Does HubSpot CRM or Zapier run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Zapier runs on Web, Api.
Can I use HubSpot CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for video conferencing, team collaboration, project management. Of those, video conferencing and team collaboration are not what Zapier is typically brought in for.
What can HubSpot CRM do that Zapier cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Zapier covers App integrations, Workflow automation, Trigger-based actions, Multi-step Zaps. Both handle Slack, Salesforce.
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Related pages

More on HubSpot CRM

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