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Remote Work · head to head

HubSpot CRM vs Zapier

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Zapier logo

Zapier

Automation Integration

Automate your work across 7,000+ app integrations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice; Zapier the free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • They diverge on capability: HubSpot CRM covers Contact management, Zapier covers App integrations.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot CRM and Zapier actually diverge.

Attributes where HubSpot CRM and Zapier differ
AttributeHubSpot CRMZapier
Pricing modelsubscriptionusage-based
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Api
CategoryRemote WorkAutomation Integration
Founded20062011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • GitHub
  • Zapier
  • Google Workspace

Only in Zapier

  • App integrations
  • Workflow automation
  • Trigger-based actions
  • Multi-step Zaps
  • Data formatting
  • Conditional logic
  • Error handling
  • Team collaboration

Both cover

  • Slack
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Contact and deal management for sales teamsnot Zapier
  • Customer data organization and reportingnot Zapier
  • Team collaboration with permission controlsnot Zapier

Zapier

  • Lead managementnot HubSpot CRM
  • Data synchronizationnot HubSpot CRM
  • Email automationnot HubSpot CRM
  • Social media postingnot HubSpot CRM
  • Customer onboardingnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Zapier

  • The free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • Multi-step Zaps, filters, paths, webhooks and the formatter all require a paid plan
  • Premium app connectors are withheld from the free plan
  • Free Zaps poll for new data every 15 minutes against 2 minutes on Professional and 1 minute on Team
  • Paying monthly rather than annually costs 50 percent more, so the 2,000-task Professional plan is $73.50 a month instead of $49

Pricing, plan by plan

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Zapier

Free
  • FreeFree
    • 100 tasks/month
    • 5 Zaps
    • Two-step Zaps
  • Starter$19.99/month
    • 750 tasks/month
    • 20 Zaps
    • Multi-step Zaps
  • Professional$49/month
    • 2,000 tasks/month
    • Unlimited Zaps
    • Custom logic

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Zapier if

  • You need app integrations.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want workflow automation.
Zapier review

Questions people ask

Is HubSpot CRM or Zapier better?
Neither clearly leads. HubSpot CRM starts at Free and Zapier at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Zapier?
HubSpot CRM starts at Free and Zapier at Free.
Does HubSpot CRM or Zapier run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Zapier runs on Web, Api.
Can I use HubSpot CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for contact and deal management for sales teams, customer data organization and reporting, team collaboration with permission controls. Of those, contact and deal management for sales teams and customer data organization and reporting are not what Zapier is typically brought in for.
What can HubSpot CRM do that Zapier cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Zapier covers App integrations, Workflow automation, Trigger-based actions, Multi-step Zaps. Both handle Slack, Salesforce.

Answered from the vendors’ own pages

HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Zapier: What happens if I exceed my task limit in Zapier?

If you enable pay-per-task, monthly plans charge 2.5 times your base rate for overage tasks, while annual plans charge 1.25 times. Usage stops at 3 times your subscription amount as a hard ceiling.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Zapier: Can I cancel my Zapier subscription at any time?

Yes, you can cancel anytime. Your access continues through the end of your current billing cycle.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Zapier: How long does Zapier retain my audit logs and version history?

Professional plan users get 1-month version history, Team plan users get 6-month audit logs and version history, and Enterprise customers get 1-year audit logs with custom data retention available.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
Zapier: What support do I get with my Zapier plan?

Professional and Team plans include email support available 24/7, with live chat available for higher-tier plans. Team plan includes priority support, and Enterprise customers receive a dedicated Technical Account Manager.

Source
Zapier: What discount does Zapier offer for annual plans?

Annual subscriptions receive 33% off the monthly rate. Non-profit organizations get an additional 15% reduction on top of the annual discount, though this excludes pay-per-task charges.

Source
Zapier: Does Zapier offer a free trial?

Yes, new accounts get a 14-day free trial of the Professional plan with no credit card required.

Source
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