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Remote Work · head to head

HubSpot CRM vs Salesforce Flows

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Salesforce Flows logo

Salesforce Flows

Automation Integration

Automation inside Salesforce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice; Salesforce Flows not suitable for highly complex scenarios with intricate decision-making or bulk data processing
  • They diverge on capability: HubSpot CRM covers Contact management, Salesforce Flows covers Visual flow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot CRM and Salesforce Flows actually diverge.

Attributes where HubSpot CRM and Salesforce Flows differ
AttributeHubSpot CRMSalesforce Flows
Pricing modelsubscriptionUnknown
PlatformsWeb, Mobile iOS, Mobile AndroidSalesforce Cloud, Web, Mobile
CategoryRemote WorkAutomation Integration
Founded20061999

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce

Only in Salesforce Flows

  • Visual flow builder
  • Approvals
  • Scheduled actions
  • Screen flows
  • Multi-step workflows
  • Conditional logic
  • Error handling
  • Salesforce native

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Contact and deal management for sales teamsnot Salesforce Flows
  • Customer data organization and reportingnot Salesforce Flows
  • Team collaboration with permission controlsnot Salesforce Flows

Salesforce Flows

  • Workflow Automationnot HubSpot CRM
  • Data Integrationnot HubSpot CRM
  • Process Automationnot HubSpot CRM
  • App Integrationnot HubSpot CRM
  • API Connectivitynot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Salesforce Flows

  • Not suitable for highly complex scenarios with intricate decision-making or bulk data processing
  • No automatic record locking, causing conflicts when multiple users update same records
  • Limited error handling compared to Apex
  • Requires Enterprise edition or higher for full capabilities
  • Auto-launched Flows cannot display screens to users
  • Complex dependency management and configuration challenges when deploying between environments

Pricing, plan by plan

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Salesforce Flows

Free
  • Salesforce FreeFree
    • 2 user licenses
    • Basic workflows
    • Limited automation
  • Starter$25/user/month
    • Sales flows
    • Lead routing
    • Email marketing analytics
  • Professional$100/user/month
    • Sales quoting
    • Forecasting
    • AppExchange access
  • Enterprise$165/user/month
    • Full Flow Builder
    • Custom objects
    • Sandboxes

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Salesforce Flows if

  • You need visual flow builder.
  • You want to start without paying.
  • You work on Salesforce Cloud, Web, Mobile.
  • You also want approvals.
Salesforce Flows review

Questions people ask

Is HubSpot CRM or Salesforce Flows better?
Neither clearly leads. HubSpot CRM starts at Free and Salesforce Flows at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Salesforce Flows?
HubSpot CRM starts at Free and Salesforce Flows at Free.
Does HubSpot CRM or Salesforce Flows run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Salesforce Flows runs on Salesforce Cloud, Web, Mobile.
Can I use HubSpot CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for contact and deal management for sales teams, customer data organization and reporting, team collaboration with permission controls. Of those, contact and deal management for sales teams and customer data organization and reporting are not what Salesforce Flows is typically brought in for.
What can HubSpot CRM do that Salesforce Flows cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Salesforce Flows covers Visual flow builder, Approvals, Scheduled actions, Screen flows. Both handle Web support.

Answered from the vendors’ own pages

HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Salesforce Flows: Which Salesforce editions include Flows?

Salesforce Flow Builder is included in Enterprise Edition ($165/user/month) and above. Professional Edition lacks advanced automation capabilities and Flow Builder access. Starter and lower editions have limited Flow support.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Salesforce Flows: What are the main limitations of Salesforce Flows?

Flows are limited by DML operations (max 150 data elements that modify data), SOQL queries (max 100 data elements that retrieve data), and are not designed for bulk processing. Auto-launched Flows do not support screens and have limited error handling compared to Apex.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Salesforce Flows: Can Salesforce Flows integrate with external systems?

Yes, through MuleSoft connectors and Salesforce API Catalog. Pre-built connectors exist for systems like Asana, and admins can create custom connectors. Complex integrations may still require Apex or third-party platforms.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
Salesforce Flows: When was Salesforce Flow redesigned?

Flow Builder was introduced in Spring '19 as a replacement for the previous Flow Designer, providing a more familiar interface similar to other Salesforce Lightning Builder tools.

Source
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