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HubSpot CRM vs Workato

HubSpot CRM logo

HubSpot CRM

Software

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Workato logo

Workato

Software

The enterprise integration platform

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier; Workato the pricing page names four product lines, Enterprise iPaaS, Agentic solutions, API Management and Data Orchestration, and publishes no figure for any of them, gating all of it behind Schedule a demo
  • They diverge on capability: HubSpot CRM covers Contact management, Workato covers Process orchestration.

Where they differ

Only the attributes on which HubSpot CRM and Workato actually diverge.

Attributes where HubSpot CRM and Workato differ
AttributeHubSpot CRMWorkato
Starting priceFree$99/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, On-premise
Founded20062014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Zapier

Only in Workato

  • Process orchestration
  • Master data management
  • Integration templates
  • Real-time sync
  • Error handling
  • Monitoring
  • API management
  • Workflow analytics

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Video Conferencingnot Workato
  • Team Collaborationnot Workato
  • Project Managementnot Workato

Workato

  • Workflow Automationnot HubSpot CRM
  • Data Integrationnot HubSpot CRM
  • Process Automationnot HubSpot CRM
  • App Integrationnot HubSpot CRM
  • API Connectivitynot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

Workato

  • The pricing page names four product lines, Enterprise iPaaS, Agentic solutions, API Management and Data Orchestration, and publishes no figure for any of them, gating all of it behind Schedule a demo

Pricing, plan by plan

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

Workato

$99/month
  • Starter$99/month
    • Up to 50 recipes
    • Basic integrations
    • Email support
  • Professional$299/month
    • Unlimited recipes
    • Premium integrations
    • Priority support
  • Enterprise$999/month
    • Custom SLA
    • Dedicated support
    • Advanced security

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Workato if

  • You need process orchestration.
  • You work on Web, On-premise.
  • You also want master data management.
Workato review

Questions people ask

Is HubSpot CRM or Workato better?
Neither clearly leads. HubSpot CRM starts at Free and Workato at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Workato?
HubSpot CRM has a free tier; the other does not. Paid plans start at Free for HubSpot CRM and $99/month for Workato.
Does HubSpot CRM or Workato run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Workato runs on Web, On-premise.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. Workato starts at $99/month.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for video conferencing, team collaboration, project management. Of those, video conferencing and team collaboration are not what Workato is typically brought in for.
What can HubSpot CRM do that Workato cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Workato covers Process orchestration, Master data management, Integration templates, Real-time sync. Both handle Salesforce.
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Related pages

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