Softwr
Zapier logo

Zapier

Automate your work across 7,000+ app integrations

As of 30 August 2026, Zapier has a free plan and paid plans start at $19.99/month. Zapier is a web-based service that allows end users to integrate the web applications they use. Softwr lists it under Automation Integration. Zapier is made by Zapier Inc, launched in 2011, available on Web, API.

Overview

What Zapier does

Zapier is a web-based service that allows end users to integrate the web applications they use. It allows users to connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.

What people use it for

  • Lead management
  • Data synchronization
  • Email automation
  • Social media posting
  • Customer onboarding

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Zapier.

  • The free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • Multi-step Zaps, filters, paths, webhooks and the formatter all require a paid plan
  • Premium app connectors are withheld from the free plan
  • Free Zaps poll for new data every 15 minutes against 2 minutes on Professional and 1 minute on Team
  • Paying monthly rather than annually costs 50 percent more, so the 2,000-task Professional plan is $73.50 a month instead of $49

Cross-shopped

What people choose instead of Zapier

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Zapier costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • 100 tasks/month
  • 5 Zaps
  • Two-step Zaps
  • Basic apps

Starter

$19.99 /mo

  • 750 tasks/month
  • 20 Zaps
  • Multi-step Zaps
  • Premium apps
  • Email support

Professional

$49 /mo

  • 2,000 tasks/month
  • Unlimited Zaps
  • Custom logic
  • Webhooks
  • Priority support

Capabilities

Features

  • App integrations

  • Workflow automation

  • Trigger-based actions

  • Multi-step Zaps

  • Data formatting

  • Conditional logic

  • Error handling

  • Team collaboration

  • 7000+ apps

    Integration with 7000+ apps

  • Gmail

    Integration with Gmail

  • Slack

    Integration with Slack

  • Google Sheets

    Integration with Google Sheets

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What happens if I exceed my task limit in Zapier?

If you enable pay-per-task, monthly plans charge 2.5 times your base rate for overage tasks, while annual plans charge 1.25 times. Usage stops at 3 times your subscription amount as a hard ceiling.

Source
Can I cancel my Zapier subscription at any time?

Yes, you can cancel anytime. Your access continues through the end of your current billing cycle.

Source
How long does Zapier retain my audit logs and version history?

Professional plan users get 1-month version history, Team plan users get 6-month audit logs and version history, and Enterprise customers get 1-year audit logs with custom data retention available.

Source
What support do I get with my Zapier plan?

Professional and Team plans include email support available 24/7, with live chat available for higher-tier plans. Team plan includes priority support, and Enterprise customers receive a dedicated Technical Account Manager.

Source
What discount does Zapier offer for annual plans?

Annual subscriptions receive 33% off the monthly rate. Non-profit organizations get an additional 15% reduction on top of the annual discount, though this excludes pay-per-task charges.

Source
Does Zapier offer a free trial?

Yes, new accounts get a 14-day free trial of the Professional plan with no credit card required.

Source

Behind it

Who makes Zapier

Company
Zapier Inc
Based in
Columbia, MO, USA
Founders
Wade Foster, Bryan Helmig, Mike Knoop

Timeline

Zapier over time

  1. Funding2012-06-01$1.3m

    Joined Y Combinator Summer 2012 batch

    Source
Share

Keep looking

Where to go from Zapier

Best Automation Integration software for

Compare Zapier with

Other Automation Integration software

  • Connect and automate your cloud applications

    Free, then $15/mo6 researched notes
  • The work automation platform

    Free plan10 researched notes
  • AI agents that build and run automation workflows from plain-English prompts

    Free, then $29/mo13 researched notes
  • Visual flow automation for modern teams

    Free plan12 researched notes
  • Automation inside Salesforce

    Free, then $25/user/month13 researched notes
  • Embedded integration platform for SaaS

    From $299/mo11 researched notes
  • The iPaaS platform for mid-market and enterprise

    From $400/mo13 researched notes
  • Cloud data integration platform

    10 researched notes
  • The enterprise integration platform

    From $99/mo8 researched notes
  • The intelligent integration platform

    Free, then $50/mo5 researched notes
  • The world's leading cloud integration platform

    Free, then $99/mo10 researched notes
  • The customer data platform for multi-channel marketing

    From $500/mo8 researched notes
  • The leading platform for business process automation

    From $25/mo11 researched notes
  • Embedded integration platform and unified API, repositioned from ecommerce automation towards AI agent connectivity

    Pricing on request13 researched notes
  • Embedded integration platform that SaaS vendors ship inside their own product

    From $1,595/mo12 researched notes
  • The work automation platform

    Free plan10 researched notes
  • The iPaaS platform for mid-market and enterprise

    From $400/mo13 researched notes

Softwr does not host reviews and shows no star rating for Zapier, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

More on Zapier

Best Automation Integration software alternatives

Industrial DataOps middleware that models and contextualises OT data before it reaches IT systems

Per site per year

Apache 2.0 BPMN, CMMN and DMN engine from the team that originally built Activiti

quote

Managed Apache Flink and Debezium with credit-based pricing and a free tier

Per credit by task hour

Embedded integration platform that SaaS vendors ship inside their own product

Per month by API call volume

Apache 2.0 BPMN engine under Hyland, from which Flowable and Camunda were forked

Open source, no licence fee

Transactional message queuing for systems where a lost message is a lost payment

Per virtual processor core per month

Postgres-backed distributed task queue and workflow engine for Python, TypeScript and Go

Per month by task run count

BPMN process orchestration engine, now source-available rather than open source

quote

Compare Zapier with alternatives