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Remote Work · head to head

HubSpot CRM vs Microsoft Power Automate

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Microsoft Power Automate logo

Microsoft Power Automate

Automation & Integration

Automate tasks across cloud and on-premises apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier; Microsoft Power Automate free plan limited to 750 flow runs/month and standard connectors only; premium connectors require paid plans
  • They diverge on capability: HubSpot CRM covers Contact management, Microsoft Power Automate covers Automated flows.

Where they differ

Only the attributes on which HubSpot CRM and Microsoft Power Automate actually diverge.

Attributes where HubSpot CRM and Microsoft Power Automate differ
AttributeHubSpot CRMMicrosoft Power Automate
Pricing modelfreemiumUnknown
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Cloud, Desktop
CategoryRemote WorkAutomation & Integration
Founded20062016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Zapier

Only in Microsoft Power Automate

  • Automated flows
  • Instant flows
  • Scheduled flows
  • Desktop automation
  • Process mining
  • Business process flows
  • Approval workflows
  • 500+ connectors

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Video Conferencingnot Microsoft Power Automate
  • Team Collaborationnot Microsoft Power Automate
  • Project Managementnot Microsoft Power Automate

Microsoft Power Automate

  • Workflow Automationnot HubSpot CRM
  • Data Integrationnot HubSpot CRM
  • Process Automationnot HubSpot CRM
  • App Integrationnot HubSpot CRM
  • API Connectivitynot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

Microsoft Power Automate

  • Free plan limited to 750 flow runs/month and standard connectors only; premium connectors require paid plans
  • Not suitable for long-running workflows; can fail unexpectedly without warning
  • Limited to simple linear logic; fails with complex workflows involving multiple stakeholders
  • Tasks cannot automate at scale when requiring more than approximately 60 users

Pricing, plan by plan

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

Microsoft Power Automate

Free
  • FreeFree
    • 750 flow runs/month
    • Standard connectors only
    • Basic cloud flows
  • Premium$15/user/month
    • Cloud flows (DPA)
    • Attended RPA
    • 250 MB Dataverse database
  • Process$150/bot/month
    • Unattended automation
    • Cloud and desktop flows
    • 50 MB Dataverse database
  • Hosted Process$215/bot/month
    • Microsoft-managed virtual machine
    • Unattended automation
    • Same Dataverse entitlements as Process plan

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Microsoft Power Automate if

  • You need automated flows.
  • You want to start without paying.
  • You work on Web, Cloud, Desktop.
  • You also want instant flows.
Microsoft Power Automate review

Questions people ask

Is HubSpot CRM or Microsoft Power Automate better?
Neither clearly leads. HubSpot CRM starts at Free and Microsoft Power Automate at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Microsoft Power Automate?
HubSpot CRM starts at Free and Microsoft Power Automate at Free.
Does HubSpot CRM or Microsoft Power Automate run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Microsoft Power Automate runs on Web, Cloud, Desktop.
Can I use HubSpot CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for video conferencing, team collaboration, project management. Of those, video conferencing and team collaboration are not what Microsoft Power Automate is typically brought in for.
What can HubSpot CRM do that Microsoft Power Automate cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Microsoft Power Automate covers Automated flows, Instant flows, Scheduled flows, Desktop automation. Both handle Salesforce.

Answered from the vendors’ own pages

Microsoft Power Automate: Is Power Automate included with Microsoft 365?

Yes. If you have an eligible Microsoft 365 subscription, you can use Power Automate at no extra cost for flows relying only on standard connectors (SharePoint, Outlook, Teams). Premium connectors (Salesforce, SAP, Oracle) require paid plans.

Source
Microsoft Power Automate: How many flow runs are allowed on the free plan?

Power Automate's free tier (included with Microsoft 365) is limited to 750 flow runs per month and standard connectors only. Out of 900+ total connectors, the free plan only includes Microsoft ecosystem apps and limited third-party apps.

Source
Microsoft Power Automate: What's the difference between Premium and Process plans?

Premium ($15/user/month) provides attended automation with cloud flows and standard RPA. Process plan ($150/bot/month) enables unattended automation where bots run without human intervention on virtual machines for high-volume, repetitive tasks.

Source
Microsoft Power Automate: Does Power Automate support long-running workflows?

No. Power Automate is not suitable for long-lasting workflows because they can run without warning and fail unexpectedly. The platform is built for linear, branching logic (if-then) rather than complex, multi-step business processes involving multiple stakeholders.

Source
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Related pages

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