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Software · head to head

HubSpot CRM vs mParticle

HubSpot CRM logo

HubSpot CRM

Software

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Software

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • They diverge on capability: HubSpot CRM covers Contact management, mParticle covers Data collection.

Where they differ

Only the attributes on which HubSpot CRM and mParticle actually diverge.

Attributes where HubSpot CRM and mParticle differ
AttributeHubSpot CRMmParticle
Starting priceFree$500/month
Pricing modelfreemiumusage-based
Free tierYesNo
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Mobile
Founded20062013

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Video Conferencingnot mParticle
  • Team Collaborationnot mParticle
  • Project Managementnot mParticle

mParticle

  • Collecting customer event data once and routing it to many destinationsnot HubSpot CRM
  • Building a customer data platform across web, mobile and server sourcesnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is HubSpot CRM or mParticle better?
Neither clearly leads. HubSpot CRM starts at Free and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or mParticle?
HubSpot CRM has a free tier; the other does not. Paid plans start at Free for HubSpot CRM and $500/month for mParticle.
Does HubSpot CRM or mParticle run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. mParticle runs on Web, Mobile.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. mParticle starts at $500/month.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for video conferencing, team collaboration, project management. Of those, video conferencing and team collaboration are not what mParticle is typically brought in for.
What can HubSpot CRM do that mParticle cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Web support.
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Related pages

More on HubSpot CRM

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