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Surveys · head to head

Gravity Forms vs Optimizely

Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Free plan
No
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Optimizely no pricing is published and no minimum is stated
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gravity Forms and Optimizely actually diverge.

Attributes where Gravity Forms and Optimizely differ
AttributeGravity FormsOptimizely
Starting price$59/year$10000/year
Pricing modelsubscriptionquote
PlatformsWebWeb, Mobile
CategorySurveysMarketing
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gravity Forms

Nothing recorded that Optimizely does not also cover.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

  • WordPress form building and lead capturenot Optimizely
  • E-commerce payment form processingnot Optimizely
  • Multi-site form managementnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Gravity Forms
  • Feature flagging and personalisation for digital productsnot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Optimizely on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is Gravity Forms or Optimizely better?
Neither clearly leads. Gravity Forms starts at $59/year and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or Optimizely?
Gravity Forms starts at $59/year and Optimizely at $10000/year.
Does Gravity Forms or Optimizely run on more platforms?
Gravity Forms runs on Web. Optimizely runs on Web, Mobile.
What is Gravity Forms best used for?
Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Optimizely is typically brought in for.
What can Gravity Forms do that Optimizely cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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