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Surveys · head to head

Gravity Forms vs Sogolytics

Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Rated
-
Full reviewWebsite
Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Sogolytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Gravity Forms and Sogolytics actually diverge.

Attributes where Gravity Forms and Sogolytics differ
AttributeGravity FormsSogolytics
Starting price$59/yearFree
Pricing modelsubscriptionPer user per month
Free tierNoYes
PlatformsWebWeb, iOS, Android

Identical on both: user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gravity Forms

Nothing recorded that Sogolytics does not also cover.

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

  • WordPress form building and lead capturenot Sogolytics
  • E-commerce payment form processingnot Sogolytics
  • Multi-site form managementnot Sogolytics

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Gravity Forms
  • A school or nonprofit needing multilingual survey support on a limited budgetnot Gravity Forms
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Gravity Forms
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Pricing, plan by plan

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Sogolytics on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Questions people ask

Is Gravity Forms or Sogolytics better?
Neither clearly leads. Gravity Forms starts at $59/year and Sogolytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or Sogolytics?
Sogolytics has a free tier; the other does not. Paid plans start at $59/year for Gravity Forms and Free for Sogolytics.
Does Gravity Forms or Sogolytics run on more platforms?
Gravity Forms runs on Web. Sogolytics runs on Web, iOS, Android.
Can I use Sogolytics for free?
Yes. Sogolytics has a free tier, so you can try it without paying. Gravity Forms starts at $59/year.
What is Gravity Forms best used for?
Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Sogolytics is typically brought in for.
What can Gravity Forms do that Sogolytics cannot?
Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

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