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Marketing · head to head

Onclusive vs Optimizely

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: Onclusive covers Global media monitoring, Optimizely covers A/B testing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onclusive and Optimizely actually diverge.

Attributes where Onclusive and Optimizely differ
AttributeOnclusiveOptimizely
Starting priceOn request$10000/year
PlatformsWeb, iOS, Android, APIWeb, Mobile
FoundedUnknown2010

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Optimizely
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Optimizely
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Optimizely
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Onclusive
  • Feature flagging and personalisation for digital productsnot Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is Onclusive or Optimizely better?
Neither clearly leads. Onclusive starts at On request and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or Optimizely?
Onclusive starts at On request and Optimizely at $10000/year.
Does Onclusive or Optimizely run on more platforms?
Onclusive runs on Web, iOS, Android, API. Optimizely runs on Web, Mobile.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what Optimizely is typically brought in for.
What can Onclusive do that Optimizely cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

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