Softwr

Marketing · head to head

Optimizely vs Paperform

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Free plan
No
Full reviewWebsite
Paperform logo

Paperform

Surveys

Forms that feel like you

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Paperform has a free tier, so it costs nothing to try first.
  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; Paperform free plan limited to 30 submissions per month
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and Paperform actually diverge.

Attributes where Optimizely and Paperform differ
AttributeOptimizelyPaperform
Starting price$10000/yearFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, MobileWeb
CategoryMarketingSurveys
Founded2010Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Only in Paperform

Nothing recorded that Optimizely does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Paperform
  • Feature flagging and personalisation for digital productsnot Paperform

Paperform

  • Creating multi-step application forms with conditional field displaynot Optimizely
  • Building payment collection forms for online invoicingnot Optimizely
  • Setting up appointment scheduling with calendar integrationnot Optimizely
  • Collecting customer signatures on contracts and agreementsnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Paperform

  • Free plan limited to 30 submissions per month
  • Additional submissions beyond plan limits incur overage fees
  • Custom domains require additional $20 per month fee on Pro plan

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Paperform

Free
  • FreeFree
    • 1 user
    • 30 submissions per month
    • 5 payment submissions per month
  • Essentials$24/month
    • 1 user
    • 1,200 submissions per year
    • 240 payment submissions per year
  • Pro$49/month
    • 3 users
    • 12,000 submissions per year
    • 3,000 payment submissions per year
  • Business$99/month
    • 5 users plus $9 per additional user (up to 25)
    • 120,000 submissions per year
    • 30,000 payment submissions per year

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Paperform if

  • You want to start without paying.
Paperform review

Questions people ask

Is Optimizely or Paperform better?
Neither clearly leads. Optimizely starts at $10000/year and Paperform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Paperform?
Paperform has a free tier; the other does not. Paid plans start at $10000/year for Optimizely and Free for Paperform.
Does Optimizely or Paperform run on more platforms?
Optimizely runs on Web, Mobile. Paperform runs on Web.
Can I use Paperform for free?
Yes. Paperform has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Paperform is typically brought in for.
What can Optimizely do that Paperform cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Paperform: Is there a free version of Paperform?

Yes, Paperform offers a free plan with 1 user, 30 submissions per month, and 100 MB storage at no cost.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Paperform: Does Paperform offer a free trial for paid plans?

Paperform offers a 7-day unrestricted trial for all paid plans without requiring a credit card.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Paperform: What payment processing options does Paperform support?

All Paperform plans include payment processing via Stripe, Square, Braintree, or PayPal.

Source
Paperform: When does Paperform charge for custom domains?

Custom domains are available on the Pro and Business plans, with an additional $20 per month fee for this feature.

Source
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