Surveys · head to head
Gravity Forms vs Microsoft Clarity
Gravity Forms
Surveys
The most trusted WordPress forms plugin
- From
- $59/year
- Free plan
- No
Microsoft Clarity
Marketing
Free behaviour analytics tool with session recordings, heatmaps, and AI insights
- From
- Free
- Free plan
- Yes
The short version
- Only Microsoft Clarity has a free tier, so it costs nothing to try first.
- Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
- Prices and features above were last checked on 29 August 2026.
Where they differ
Only the attributes on which Gravity Forms and Microsoft Clarity actually diverge.
| Attribute | Gravity Forms | Microsoft Clarity |
|---|---|---|
| Starting price | $59/year | Free |
| Pricing model | subscription | free |
| Free tier | No | Yes |
| Platforms | Web | Web, iOS, Android |
| Category | Surveys | Marketing |
Identical on both: user rating (Not yet rated).
What people use each for
The jobs each tool is most often brought in to do.
Gravity Forms
- WordPress form building and lead capturenot Microsoft Clarity
- E-commerce payment form processingnot Microsoft Clarity
- Multi-site form managementnot Microsoft Clarity
Microsoft Clarity
- SaaS product teams identifying checkout and signup funnel frictionnot Gravity Forms
- E-commerce sites optimising product discovery and purchase flowsnot Gravity Forms
- Content websites understanding reading patterns and article engagementnot Gravity Forms
- Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot Gravity Forms
- B2B platforms optimising onboarding and feature discoverynot Gravity Forms
- Agencies and consultants providing UX analysis to clients free of chargenot Gravity Forms
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Gravity Forms
- Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
- Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
- Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above
Microsoft Clarity
- No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
- Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
- Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
- AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
- Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds
Pricing, plan by plan
Gravity Forms
$59/year- Basic$59/year
- 1 site license
- 20+ integrations including HubSpot, Mailchimp, Active Campaign
- Pro$159/year
- 3 site licenses
- Payment processing with Stripe, Square, PayPal
- 15+ Pro-level add-ons
- Elite$259/year
- Unlimited site licenses
- All add-ons included
- Advanced features: User Registration, Conversational Forms, Signature, Survey
Microsoft Clarity
FreeNo published plan breakdown. See the Microsoft Clarity review.
Which should you pick?
Choose Gravity Forms if
Nothing in the data separates Gravity Forms from Microsoft Clarity on the points above - pick on price and on how each one feels to use.
Choose Microsoft Clarity if
- You want to start without paying.
- You work on Web, iOS, Android.
Questions people ask
- Is Gravity Forms or Microsoft Clarity better?
- Neither clearly leads. Gravity Forms starts at $59/year and Microsoft Clarity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Gravity Forms or Microsoft Clarity?
- Microsoft Clarity has a free tier; the other does not. Paid plans start at $59/year for Gravity Forms and Free for Microsoft Clarity.
- Does Gravity Forms or Microsoft Clarity run on more platforms?
- Gravity Forms runs on Web. Microsoft Clarity runs on Web, iOS, Android.
- Can I use Microsoft Clarity for free?
- Yes. Microsoft Clarity has a free tier, so you can try it without paying. Gravity Forms starts at $59/year.
- What is Gravity Forms best used for?
- Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Microsoft Clarity is typically brought in for.
Answered from the vendors’ own pages
Gravity Forms: What is the cheapest Gravity Forms plan?
The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.
SourceMicrosoft Clarity: Is Microsoft Clarity truly free?
Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.
SourceGravity Forms: Can I process payments with Gravity Forms?
Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.
SourceMicrosoft Clarity: Does Clarity comply with GDPR and CCPA?
Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.
SourceGravity Forms: How many sites can I use Gravity Forms on?
The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.
SourceMicrosoft Clarity: Can Clarity track mobile apps?
Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.
SourceRelated pages
More on Gravity Forms
More on Microsoft Clarity
Other head to heads
- Gravity Forms vs Retool
- Gravity Forms vs Wufoo
- Gravity Forms vs Jotform
- Gravity Forms vs Cognito Forms
- Gravity Forms vs GetFeedback
- Gravity Forms vs Paperform
- Gravity Forms vs LimeSurvey
- Gravity Forms vs Medallia
- Gravity Forms vs Zonka Feedback
- Gravity Forms vs Qualtrics CoreXM
- Gravity Forms vs KoboToolbox
- Gravity Forms vs SurveyLegend
- Gravity Forms vs Device Magic
- Gravity Forms vs Fillout
- Gravity Forms vs Google Forms
- Gravity Forms vs Microsoft Forms
- Gravity Forms vs Sogolytics
- Gravity Forms vs Crazy Egg
- Gravity Forms vs Ruler Analytics
- Gravity Forms vs VWO
- Gravity Forms vs Northbeam
- Gravity Forms vs Lucky Orange
- Gravity Forms vs Leadpages
- Gravity Forms vs Octoboard
- Gravity Forms vs Unbounce
- Gravity Forms vs Vimeo
- Gravity Forms vs Google Analytics
- Gravity Forms vs Instapage
- Gravity Forms vs Madgicx
- Gravity Forms vs Marketing Evolution
- Gravity Forms vs Mautic
- Gravity Forms vs Netcore Cloud
- Gravity Forms vs Onclusive
- Microsoft Clarity vs Retool
- Microsoft Clarity vs Wufoo
- Microsoft Clarity vs Jotform
- Microsoft Clarity vs Cognito Forms
- Microsoft Clarity vs GetFeedback
- Microsoft Clarity vs Paperform
- Microsoft Clarity vs LimeSurvey
- Microsoft Clarity vs Medallia
- Microsoft Clarity vs Zonka Feedback
- Microsoft Clarity vs Qualtrics CoreXM
- Microsoft Clarity vs KoboToolbox
- Microsoft Clarity vs SurveyLegend
- Microsoft Clarity vs Device Magic
- Microsoft Clarity vs Fillout
- Microsoft Clarity vs Google Forms
- Microsoft Clarity vs Microsoft Forms
- Microsoft Clarity vs Sogolytics
- Microsoft Clarity vs Crazy Egg
- Microsoft Clarity vs Ruler Analytics
- Microsoft Clarity vs VWO
- Microsoft Clarity vs Northbeam
- Microsoft Clarity vs Lucky Orange
- Microsoft Clarity vs Leadpages
- Microsoft Clarity vs Octoboard
- Microsoft Clarity vs Unbounce
- Microsoft Clarity vs Vimeo
- Microsoft Clarity vs Google Analytics
- Microsoft Clarity vs Instapage
- Microsoft Clarity vs Madgicx
- Microsoft Clarity vs Marketing Evolution
- Microsoft Clarity vs Mautic
- Microsoft Clarity vs Netcore Cloud
- Microsoft Clarity vs Onclusive