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Marketing · head to head

Datorama vs Gravity Forms

Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Free plan
No
Full reviewWebsite
Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Free plan
No
Full reviewWebsite

Where they differ

Only the attributes on which Datorama and Gravity Forms actually diverge.

Attributes where Datorama and Gravity Forms differ
AttributeDatoramaGravity Forms
Starting price$1500/month$59/year
PlatformsWeb, Mobile, ApiWeb
CategoryMarketingSurveys
Founded2016Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Only in Gravity Forms

Nothing recorded that Datorama does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Datorama

  • Marketing analyticsnot Gravity Forms
  • Performance monitoringnot Gravity Forms
  • Campaign analysisnot Gravity Forms
  • ROI measurementnot Gravity Forms

Gravity Forms

  • WordPress form building and lead capturenot Datorama
  • E-commerce payment form processingnot Datorama
  • Multi-site form managementnot Datorama

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datorama

Nothing recorded yet. See the Datorama review.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Pricing, plan by plan

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Which should you pick?

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Datorama on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Questions people ask

Is Datorama or Gravity Forms better?
Neither clearly leads. Datorama starts at $1500/month and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datorama or Gravity Forms?
Datorama starts at $1500/month and Gravity Forms at $59/year.
Does Datorama or Gravity Forms run on more platforms?
Datorama runs on Web, Mobile, Api. Gravity Forms runs on Web.
What is Datorama best used for?
Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what Gravity Forms is typically brought in for.
What can Datorama do that Gravity Forms cannot?
Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
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