Marketing & Analytics · pricing
Optimizely pricing
Optimizely publishes a single tier. Below is what it costs, what it covers, and how that compares with the marketing & analytics tools listed alongside it.
- Entry price
- $10000/year
- Model
- Quote
- Tiers
- 1
- Free tier
- Not on record
Optimizely plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Enterprise | On request | 4 | Entry tier |
What the product covers
The full Optimizely feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- A/B testing
- Multivariate testing
- Personalization
- Feature management
- Analytics
Integrations
- Google Analytics
- Adobe Analytics
Security
- SOC2
- ISO27001
Deployment
- Cloud deployment
Platform
- Web support
- Mobile support
Localization
- Multiple languages language support
People bring Optimizely in for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. If that is not the job you are buying for, the alternatives to Optimizely are worth a look before you commit to a tier.
How that compares in Marketing & Analytics
Across the 7 marketing & analytics tools in this directory that publish a starting price, the median entry point is $1000/month. Optimizely starts at $10000/year, which puts it above the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Optimizely (this page) | $10000/year | quote | - | |
| Datorama | $1500/month | subscription | - | vs Optimizely |
| Convert | $1000/month | quote | - | vs Optimizely |
| Adobe Analytics | $5000/month | quote | - | vs Optimizely |
| Dreamdata | Free, then $750/month | - | - | vs Optimizely |
| Countly | Free | freemium | - | vs Optimizely |
| Attribution | $2000/month | subscription | - | vs Optimizely |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Optimizely badges page.
Before you pay for Optimizely
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: a single tier at On request. With no free tier on record, the cheapest way to answer the rest is to compare Optimizely against the tools that do have one before committing.
Optimizely runs on web, mobile, and is published by Optimizely Inc. of San Francisco, CA. The full record is on the Optimizely review, and the rest of the category is under best marketing & analytics tools.
Optimizely pricing questions
- How much does Optimizely cost?
- Optimizely publishes a single tier, Enterprise, at On request.
- Does Optimizely have a free plan?
- Not on the record we hold: Optimizely is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- Is Optimizely expensive for a marketing & analytics tool?
- It starts above the middle of its category. Across the 7 marketing & analytics tools in this directory that publish a starting price, the median entry point is $1000/month; Optimizely starts at $10000/year.
- Which marketing & analytics tools can I use without paying?
- 2 of the 8 marketing & analytics tools listed alongside Optimizely have a free tier: Dreamdata, Countly.
- What am I actually paying for with Optimizely?
- The record lists 13 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products.
- Does Optimizely charge per user?
- The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Optimizely prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Optimizely against before paying?
- The closest marketing & analytics tools in this directory are Datorama, Convert, Adobe Analytics, Dreamdata. Each has a side-by-side comparison with Optimizely covering price, platforms and features.