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Surveys · head to head

Gravity Forms vs VWO

Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; VWO growth plan restricted to 1 workspace and 0 custom attributes

Where they differ

Only the attributes on which Gravity Forms and VWO actually diverge.

Attributes where Gravity Forms and VWO differ
AttributeGravity FormsVWO
Starting price$59/yearFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
CategorySurveysMarketing
FoundedUnknown2007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gravity Forms

Nothing recorded that VWO does not also cover.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

  • WordPress form building and lead capturenot VWO
  • E-commerce payment form processingnot VWO
  • Multi-site form managementnot VWO

VWO

  • A/B testing and multivariate testingnot Gravity Forms
  • Conversion rate optimisationnot Gravity Forms
  • Behavioural analytics and session recordingsnot Gravity Forms
  • Feature experimentation and progressive rolloutsnot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from VWO on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Gravity Forms or VWO better?
Neither clearly leads. Gravity Forms starts at $59/year and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or VWO?
VWO has a free tier; the other does not. Paid plans start at $59/year for Gravity Forms and Free for VWO.
Does Gravity Forms or VWO run on more platforms?
Gravity Forms runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Gravity Forms starts at $59/year.
What is Gravity Forms best used for?
Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what VWO is typically brought in for.
What can Gravity Forms do that VWO cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
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