Marketing · alternatives
Alternatives to Optimizely
24 marketing tools sit alongside Optimizely in this directory. Below is what separates each from Optimizely on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 24
- With a free tier
- 4
- Cheaper to start
- 11
- Optimizely starts at
- $10000/year
Why people look past Optimizely
Only what the record supports. Each point below is a figure on the Optimizely entry measured against the tools listed beside it.
It costs more than the category median
Optimizely starts at $10000/year. Across the 9 marketing tools listed beside it that publish a price, the median entry point is $49/month.
There is no free tier
The record for Optimizely carries no free tier, so evaluating it means paying first. 4 of the 24 alternatives below can be used without paying.
There is only one tier
Optimizely publishes a single plan, Enterprise at On request. There is no smaller tier to drop to if the fit is wrong or the budget moves.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Website optimization with heatmaps
- Starts $9971 a month cheaper, at $29/month.
Closed-loop marketing attribution
- Starts $9701 a month cheaper, at £299/month.
- 3 tiers to Optimizely's 1.
Experience Optimization Platform
- Can be used without paying; Optimizely cannot.
- Sold on a usage-based model rather than quote.
Marketing intelligence for growth brands
- Starts $8500 a month cheaper, at $1500/month.
- 2 tiers to Optimizely's 1.
The main open source marketing automation platform, self-hosted and GPL licensed
- Can be used without paying; Optimizely cannot.
- Sold on a Open source, no licence fee model rather than quote.
- 2 tiers to Optimizely's 1.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Can be used without paying; Optimizely cannot.
- Starts $10000 a month cheaper, at Free.
- Sold on a Per month by event count model rather than quote.
- 4 tiers to Optimizely's 1.
Every Optimizely alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Optimizely (this page) | $10000/year | Quote | 1 | |
| Crazy EggWebsite optimization with heatmaps | $29/month | - | - | vs Optimizely |
| Ruler AnalyticsClosed-loop marketing attribution | £299/month | - | 3 | vs Optimizely |
| VWOExperience Optimization Platform | Free | Usage-based | - | vs Optimizely |
| NorthbeamMarketing intelligence for growth brands | $1500/month | - | 2 | vs Optimizely |
| Mautic | Free | Open source, no licence fee | 2 | vs Optimizely |
| Umami | Free | Per month by event count | 4 | vs Optimizely |
| Google Optimize | Free | Freemium | 1 | vs Optimizely |
| Swydo | €69/month | Per month by data source count | 1 | vs Optimizely |
| Onclusive | On request | Quote | 1 | vs Optimizely |
| Roxhill | On request | Quote | 4 | vs Optimizely |
| Wunderkind | On request | Quote | 2 | vs Optimizely |
| Invoca | On request | Quote | 5 | vs Optimizely |
| WebEngage | On request | Quote | 1 | vs Optimizely |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Optimizely |
| Bloomreach | On request | Quote | 2 | vs Optimizely |
| Netcore Cloud | On request | Quote | 3 | vs Optimizely |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Optimizely |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Optimizely |
| CleverTap | On request | Quote | 3 | vs Optimizely |
| Insider | On request | Quote | 1 | vs Optimizely |
| Optimove | On request | Quote | 1 | vs Optimizely |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Optimizely |
| Freshpaint | On request | Quote | 3 | vs Optimizely |
| Madgicx | $49/month | Usage-based | 2 | vs Optimizely |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Optimizely badges page.
Cheaper ways to solve the same problem
Free to start (4)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- VWO , Free
- Mautic , Free
- Umami , Free
- Google Optimize , Free
Cheaper than Optimizely (11)
Entry price under Optimizely's $10000/year. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
- Crazy Egg , $29/month
- Ruler Analytics , £299/month
- Northbeam , $1500/month
- Umami , Free
- Google Optimize , Free
- Swydo , €69/month
- Postscript , $49/month
- Zoho Marketing Automation , $19/month
What you would be giving up
Optimizely is most often brought in for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Optimizely is broadly right and the question is cost, the Optimizely pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Optimizely runs on web, mobile. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Optimizely alternatives
- What are the main alternatives to Optimizely?
- 24 other marketing tools are listed in this directory, led by Crazy Egg, Ruler Analytics, VWO, Northbeam. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Optimizely?
- 4 of the alternatives listed here can be used without paying: VWO, Mautic, Umami, Google Optimize.
- Is there a cheaper alternative to Optimizely?
- Yes. 11 of the alternatives below start under Optimizely's $10000/year: Crazy Egg at $29/month, Ruler Analytics at £299/month, Northbeam at $1500/month, Umami at Free.
- Why do people look for an alternative to Optimizely?
- On the figures on record, 3 things stand out: it costs more than the category median; there is no free tier; there is only one tier. Each is set out with the numbers behind it above.
- What would I give up by switching from Optimizely?
- Optimizely is most often brought in for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Optimizely?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Optimizely alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Optimizely against one of these directly?
- Every alternative below has a side-by-side page against Optimizely covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 24 tools beside Optimizely. The category page lists the rest of the catalogue as it grows.