Surveys · head to head
Gravity Forms vs Northbeam
The short version
- Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
Where they differ
Only the attributes on which Gravity Forms and Northbeam actually diverge.
| Attribute | Gravity Forms | Northbeam |
|---|---|---|
| Starting price | $59/year | $1500/month |
| Pricing model | subscription | Unknown |
| Platforms | Web | Web, API |
| Category | Surveys | Marketing |
| Founded | Unknown | 2020 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Gravity Forms
Nothing recorded that Northbeam does not also cover.
Only in Northbeam
- Cross-platform attribution
- Media mix modeling
- Creative analytics
- Real-time dashboards
- Incrementality testing
- Customer journey
- Cohort analysis
- LTV predictions
What people use each for
The jobs each tool is most often brought in to do.
Gravity Forms
- WordPress form building and lead capturenot Northbeam
- E-commerce payment form processingnot Northbeam
- Multi-site form managementnot Northbeam
Northbeam
- Marketing attributionnot Gravity Forms
- Media optimizationnot Gravity Forms
- Creative testingnot Gravity Forms
- Budget allocationnot Gravity Forms
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Gravity Forms
- Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
- Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
- Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above
Northbeam
- Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
- Lack of transparency in attribution modeling methodology and how credit is assigned
- Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
- Slower reporting cadence limits real-time feedback for teams requiring immediate performance data
Pricing, plan by plan
Gravity Forms
$59/year- Basic$59/year
- 1 site license
- 20+ integrations including HubSpot, Mailchimp, Active Campaign
- Pro$159/year
- 3 site licenses
- Payment processing with Stripe, Square, PayPal
- 15+ Pro-level add-ons
- Elite$259/year
- Unlimited site licenses
- All add-ons included
- Advanced features: User Registration, Conversational Forms, Signature, Survey
Northbeam
$1500/month- Starter$1500/month
- Multi-touch attribution
- Media mix modeling
- Up to 1M monthly pageviews
- Professional$2500/month
- All Starter features
- Creative analytics
- Export API access
Which should you pick?
Choose Gravity Forms if
Nothing in the data separates Gravity Forms from Northbeam on the points above - pick on price and on how each one feels to use.
Choose Northbeam if
- You need cross-platform attribution.
- You work on Web, API.
- You also want media mix modeling.
Questions people ask
- Is Gravity Forms or Northbeam better?
- Neither clearly leads. Gravity Forms starts at $59/year and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Gravity Forms or Northbeam?
- Gravity Forms starts at $59/year and Northbeam at $1500/month.
- Does Gravity Forms or Northbeam run on more platforms?
- Gravity Forms runs on Web. Northbeam runs on Web, API.
- What is Gravity Forms best used for?
- Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Northbeam is typically brought in for.
- What can Gravity Forms do that Northbeam cannot?
- Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards.
Answered from the vendors’ own pages
Gravity Forms: What is the cheapest Gravity Forms plan?
The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.
SourceNorthbeam: How is Northbeam priced?
Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.
SourceGravity Forms: Can I process payments with Gravity Forms?
Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.
SourceNorthbeam: What platforms does Northbeam integrate with?
Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.
SourceGravity Forms: How many sites can I use Gravity Forms on?
The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.
SourceNorthbeam: What does Northbeam measure?
Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.
SourceNorthbeam: Who should use Northbeam?
Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.
SourceNorthbeam: What are Northbeam's main limitations?
Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.
SourceRelated pages
More on Gravity Forms
Other head to heads
- Gravity Forms vs Retool
- Gravity Forms vs Cognito Forms
- Gravity Forms vs GetFeedback
- Gravity Forms vs Jotform
- Gravity Forms vs Formstack
- Gravity Forms vs Alchemer
- Gravity Forms vs Paperform
- Gravity Forms vs Wufoo
- Gravity Forms vs Crazy Egg
- Gravity Forms vs Ruler Analytics
- Gravity Forms vs VWO
- Gravity Forms vs Buffer
- Gravity Forms vs Wrike
- Gravity Forms vs Hootsuite
- Gravity Forms vs Moz
- Gravity Forms vs Ahrefs
- Gravity Forms vs Attribution
- Gravity Forms vs Typeform
- Gravity Forms vs Countly
- Gravity Forms vs Dreamdata
- Gravity Forms vs Google Analytics
- Gravity Forms vs Triple Whale
- Gravity Forms vs AB Tasty
- Gravity Forms vs Adobe Analytics
- Gravity Forms vs Adverity
- Gravity Forms vs Convert
- Northbeam vs Retool
- Northbeam vs Cognito Forms
- Northbeam vs GetFeedback
- Northbeam vs Jotform
- Northbeam vs Formstack
- Northbeam vs Alchemer
- Northbeam vs Paperform
- Northbeam vs Wufoo
- Northbeam vs Crazy Egg
- Northbeam vs Ruler Analytics
- Northbeam vs VWO
- Northbeam vs Buffer
- Northbeam vs Wrike
- Northbeam vs Hootsuite
- Northbeam vs Moz
- Northbeam vs Ahrefs
- Northbeam vs Attribution
- Northbeam vs Typeform
- Northbeam vs Countly
- Northbeam vs Dreamdata
- Northbeam vs Google Analytics
- Northbeam vs Triple Whale
- Northbeam vs AB Tasty
- Northbeam vs Adobe Analytics
- Northbeam vs Adverity
- Northbeam vs Convert