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Surveys · head to head

GetFeedback vs Optimizely

GetFeedback logo

GetFeedback

Surveys

Customer and employee feedback platform

From
On request
Free plan
No
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: GetFeedback getFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: GetFeedback covers Employee feedback collection, Optimizely covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GetFeedback and Optimizely actually diverge.

Attributes where GetFeedback and Optimizely differ
AttributeGetFeedbackOptimizely
Starting priceOn request$10000/year
PlatformsWebWeb, Mobile
CategorySurveysMarketing
Founded20132010

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GetFeedback

  • Employee feedback collection
  • Survey creation
  • Analytics dashboard
  • Text analytics
  • Mobile app
  • Action planning
  • Reporting
  • Integrations

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

GetFeedback

  • Collecting website visitor feedback with trigger based formsnot Optimizely
  • Diagnosing checkout abandonment and drop-off pointsnot Optimizely
  • Running always-on feedback buttons across a sitenot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot GetFeedback
  • Feature flagging and personalisation for digital productsnot GetFeedback

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetFeedback

  • GetFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com
  • The Starter plan collects up to 1,000 responses per month
  • The Plus plan collects up to 2,000 responses per month
  • The always-on feedback button and embedded forms require the Plus plan
  • The trial is 7 days
  • Mobile app feedback is listed as coming soon rather than available
  • The self-serve plans are described as designed for new customers, with existing Enterprise agreements handled separately

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

GetFeedback

On request
  • GetFeedback Platform$undefined/month
    • Employee feedback
    • Survey creation
    • Analytics

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose GetFeedback if

  • You need employee feedback collection.
  • You also want survey creation.
GetFeedback review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is GetFeedback or Optimizely better?
Neither clearly leads. GetFeedback starts at On request and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetFeedback or Optimizely?
GetFeedback starts at On request and Optimizely at $10000/year.
Does GetFeedback or Optimizely run on more platforms?
GetFeedback runs on Web. Optimizely runs on Web, Mobile.
What is GetFeedback best used for?
GetFeedback is most often used for collecting website visitor feedback with trigger based forms, diagnosing checkout abandonment and drop-off points, running always-on feedback buttons across a site. Of those, collecting website visitor feedback with trigger based forms and diagnosing checkout abandonment and drop-off points are not what Optimizely is typically brought in for.
What can GetFeedback do that Optimizely cannot?
GetFeedback covers Employee feedback collection, Survey creation, Analytics dashboard, Text analytics. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management.

Answered from the vendors’ own pages

GetFeedback: How is GetFeedback priced?

GetFeedback uses a response-based pricing model with two subscription tiers differentiated by monthly response volume limits: Starter plan up to 1,000 responses and Plus plan up to 2,000 responses. Annual plans offer 17% savings compared to monthly billing.

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
GetFeedback: Does GetFeedback offer a free trial?

GetFeedback provides a 7-day free trial for new users to test all platform features before committing to a paid plan.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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