Marketing · head to head
Convert vs Gravity Forms
The short version
- Only Convert has a free tier, so it costs nothing to try first.
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year
Where they differ
Only the attributes on which Convert and Gravity Forms actually diverge.
| Attribute | Convert | Gravity Forms |
|---|---|---|
| Starting price | Free | $59/year |
| Free tier | Yes | No |
| Category | Marketing | Surveys |
| Founded | 2012 | Unknown |
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
Only in Gravity Forms
Nothing recorded that Convert does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B and multivariate testing for conversion optimizationnot Gravity Forms
- Full-stack experimentation on web and mobilenot Gravity Forms
- Sequential testing and statistical confidence trackingnot Gravity Forms
Gravity Forms
- WordPress form building and lead capturenot Convert
- E-commerce payment form processingnot Convert
- Multi-site form managementnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Gravity Forms
- Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
- Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
- Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above
Pricing, plan by plan
Convert
Free- Growth$$399/month
- Pro$$599/month
- Enterprise$on request/mo
Gravity Forms
$59/year- Basic$59/year
- 1 site license
- 20+ integrations including HubSpot, Mailchimp, Active Campaign
- Pro$159/year
- 3 site licenses
- Payment processing with Stripe, Square, PayPal
- 15+ Pro-level add-ons
- Elite$259/year
- Unlimited site licenses
- All add-ons included
- Advanced features: User Registration, Conversational Forms, Signature, Survey
Which should you pick?
Choose Convert if
- You need a/b testing.
- You want to start without paying.
- You also want multivariate testing.
Choose Gravity Forms if
Nothing in the data separates Gravity Forms from Convert on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Convert or Gravity Forms better?
- Neither clearly leads. Convert starts at Free and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Gravity Forms?
- Convert has a free tier; the other does not. Paid plans start at Free for Convert and $59/year for Gravity Forms.
- Does Convert or Gravity Forms run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Convert for free?
- Yes. Convert has a free tier, so you can try it without paying. Gravity Forms starts at $59/year.
- What is Convert best used for?
- Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Gravity Forms is typically brought in for.
- What can Convert do that Gravity Forms cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access.
Answered from the vendors’ own pages
Convert: What is the starting price for Convert?
The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.
SourceGravity Forms: What is the cheapest Gravity Forms plan?
The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.
SourceConvert: What is the difference between Growth and Pro plans?
Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.
SourceGravity Forms: Can I process payments with Gravity Forms?
Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.
SourceConvert: How much does the Enterprise plan cost?
Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.
SourceGravity Forms: How many sites can I use Gravity Forms on?
The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.
SourceConvert: What is the cost to exceed my monthly tested user limit?
Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.
SourceRelated pages
More on Gravity Forms
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